When it comes to browsing the web now, like me, we all have the expectation that something should load almost instantly, whether it’s a game or a simple webpage. The average internet speed that we all have access to now has come such a long way from the era of DSL or dial-up internet, which occupied the entire landline of a household, meaning that you couldn’t at the same time make a telephone call and browse the internet. And so for any website, it’s incredibly important that they have fast loading speeds. If not, people like me, who are coming onto their websites and have the same expectations as everyone else, may start to get fed up waiting if a page is taking a few seconds or even more to load. This is especially crucial for a Fast iGaming Website, where users expect seamless and immediate access to games.
Fast iGaming Website is a Good Sign
This is one of the key drivers behind a website’s bounce rate.
Other factors that can increase a website’s bounce rate include:
- Self-sufficient content
- The page isn’t mobile/tablet-friendly
- Blank or error page
- Distorted images
- Spelling mistakes
- Too many adverts
The top sites offer the lowest loading times.
I have seen that a lot of the top igaming websites that have bonuses on offer can be found at https://www.newcasinos.com/,whether it is a new customer bonus, free spins or in-play bonus. Thankfully, all of these have fast loading times, which means that their conversion rate is a lot higher than that of those that have slow loading times. But why is a fast loading time on a webpage important, specifically to iGaming websites in particular? This is something I’m going to look at in more detail today.
Well, one thing that sets these types of websites apart from others, such as shopping websites or just websites that have text and images, is that they offer an interactive experience on games such as online slots or a live casino playing blackjack. And so this demands a lot more resources in order to stream these versions in an efficient way on my devices.
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1. It affects the overall experience- Fast iGaming Website
And so if I imagine that I’m going online and I want to play my favourite but it’s sluggish to load before I’ve even started betting, this isn’t the ideal first experience I want. In fact, this may be enough to deter me from going any further. This becomes even more important if I want to play live.
As in the live environment, bets have to be made within certain timeframes and any delay or lag in the stream can sometimes cause players to miss out on making a certain bet. The consequences of any of these realistically result in a player going elsewhere to another operator.
2. Losing out on revenue- Fast iGaming Website
Therefore, it is vital that this doesn’t happen and this isn’t the case. The online casino landscape is absolutely crowded with competition, and it takes companies a lot of time, and sometimes money, to obtain new players like me and then have to offer things such as bonuses and promotions to try and retain them. And so essentially, they are throwing money down the drain if they are attracting new customers to their site and getting them through the door so to speak, only to let themselves down by offering an un-useful experience in the way of loading times, both for their site in general and in particular for the ones they’ve got on offer for those users.
And so to ensure that they are utilising the most out of their marketing budget and making sure that they take advantage of every opportunity they can, these online operators really do need to ensure that they are making sure that all of the boxes are checked, which includes fast loading times on all apps and webpages.
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What is the ideal loading time?
As I touched upon before, if your website takes more than a few (3+) seconds to load, this is the danger area, and this is where visitors can start to get impatient. The best and ideal loading time for a page should be between 0 and 2 seconds. Of course, as an online game is more intensive on resources such as RAM, it can be expected for this to be only a bit longer when it comes to loading it, but then the user will expect and want smooth and consistent gameplay from thereon.
But as always, first impressions count so an iGaming website will want to make sure that their loading times fall within this goldilocks zone so to speak.
Ideally, today this has highlighted the vital importance of fast loading times on websites in general but also in particular on iGaming operators sites. Those sites that master the art of fast-loading pages tend to see a higher conversion rate, which results in more people signing up for their website and then betting.
This is key for these businesses because, as I have already mentioned, they are in such a crowded marketplace that one slow loading time on their sign-up page can lead to them losing a potential user and then they will go to one of their competitors who isn’t lacking in the same manner.
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