Medicare is a health insurance program offered by the United States government to seniors and younger people with specific medical conditions or illnesses. This program covers specific healthcare services, and some require enrollees to cover part of the cost. Overall, Medicare aims to reduce its enrollees’ healthcare costs, but it has different options which can sometimes be confusing to people who are not familiar with the nuances of the program.
This confusion often causes people to miss out on the cost savings they are entitled to, as they do not choose the right option while enrolling. In some cases, people do not enroll in the Medicare program, since they do not know they are eligible for it. This is where Medicare agents come in.
Medicare agents educate people about the program in general, its different options, and how to maximize their healthcare cost savings. They also help eligible people sign up for the program. To spread their message and find new clients, Medicare agents can organize or speak at the seminars that their target demographic attends. This will let the people in that demographic know what they are missing out on and be encouraged to get on Medicare. If you are an agent, you can read this Medicare seminar marketing guide to increase your chances of signing up new clients.
However, in this modern age, digital marketing is another way for Medicare agents to advertise their services. While speaking at Medicare seminars is effective, each event can only host a few thousand people at once. This limits the amount of possible clients a Medicare agent can gain after every event. It also limits agents’ marketing efforts to a geographical location.
For example, if an agent hosts a Medicare seminar in Michigan, most of its attendees will be Michiganders, with a few people from out of state. This means they have to launch a nationwide seminar tour to increase the amount of possible clients they can register.
On the other hand, digital marketing allows agents to spread their message to millions of people with significantly less effort. Digital marketing occurs in different forms and Medicare agents can use a combination of them including community-focused advertising, to run an effective advertising campaign.
Types of Digital Marketing
It is challenging to find the right online advertising formula to attract the most clients. However, by applying and adjusting the different types of digital marketing below, Medicare agents can find success.
- Search engine optimization
Search engine optimization (SEO) is the improvement of a website to make it more visible on search engine result pages. Medicare agents can adopt SEO practices to increase the number of unpaid visits that people make to their websites. These practices include using a healthy amount of Medicare-related keywords on their website and adding light images and animations to improve the loading speed. The website should contain informative content about Medicare and a call to action directing potential clients to contact agents to help them sign up for the program.
- Social media marketing
Billions of people use social media platforms like TikTok, Instagram, Facebook, and Twitter daily for entertainment, news, and research. People eligible for Medicare are also on those platforms, so Medicare agents can run their ads there to attract them. These ads should be engaging, informative, and straightforward to encourage viewers to read or watch them and take the required action.
- Search engine marketing
People often search for information on Medicare online, but might be unable to choose the right option when signing up for the program. Agents can leverage this by advertising on search engines and configuring their ads to show up when people search for keywords relating to the Medicare program.
These ads should feature a brief description of the services they offer and the benefits of said services. It should also include links to contact the agent and visit their website to find more information. Search engine marketing follows a pay-per-click model where advertisers are only charged when their ad is clicked on, not viewed. This model helps them save money and run their ads for longer.
- Influencer marketing
People are now more influenced by online personalities than brands and businesses, making influencer marketing a necessity. It may be helpful for agents to partner with influencers to advertise their services. These influencers should preferably be people who make health-related content or those who have predominantly older audiences. Smartly profiling influencers will increase the conversion rate of the marketing campaign.
Endnote
Medicare is one of the insurance programs in the US government for seniors and every eligible person has a right to be enrolled on it. Medicare agents help people get the coverage they deserve, but they have to market their services to the right crowd. They can do this at seminars, but digital marketing can also be a right fit for Medicare agents, as it is an effective way to reach millions of potential clients.
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