If you’re looking to up your Instagram game, knowing the right post sizes is a must. Ever uploaded an image that got cropped in the weirdest way possible? Or maybe a video that looked pixelated? Yep, we’ve all been there. Instagram is a visual playground, and using the right post dimensions ensures that your content shines the way you intended.
In this guide, we’ll break down the best Instagram post sizes—from feed posts to Stories, Reels, and ads—so that you never have to deal with awkwardly cropped images or blurry videos again.
Why Instagram Post Sizes Matter
You might be thinking, “Can’t I just upload any size and let Instagram do its thing?” Well, technically, yes, but Instagram automatically resizes your content, and that can lead to:
- Cropped images that cut off important details
- Blurry or pixelated visuals
- Poor engagement due to low-quality posts
- Less professional-looking content
Using the right Instagram post dimensions keeps your feed looking sharp, professional, and engaging—which is exactly what you need to grow your audience.
Instagram Feed Post Sizes
Your Instagram feed is where your main content lives. Whether it’s a single image, carousel, or video, you want to ensure it looks crisp and eye-catching. Here are the ideal dimensions:
| Post Type | Recommended Size | Aspect Ratio |
| Square Post | 1080 x 1080 px | 1:1 |
| Portrait Post | 1080 x 1350 px | 4:5 |
| Landscape Post | 1080 x 566 px | 1.91:1 |
| Carousel Post (Multiple Images/Videos) | Follows the same size as individual feed posts | Same as above |
Pro Tips for Feed Posts:
- Portrait posts (4:5) take up more screen space, making them more engaging.
- Always use 1080px width to maintain high quality.
- Keep text and key elements in the center to avoid cropping issues.
Instagram Video Post Sizes
Instagram allows videos in different formats across Feeds, Stories, and Reels. For the best quality, here are the recommended sizes:
| Video Type | Recommended Size | Aspect Ratio | Max Length |
| Square Video | 1080 x 1080 px | 1:1 | 60 sec |
| Portrait Video | 1080 x 1350 px | 4:5 | 60 sec |
| Landscape Video | 1080 x 566 px | 1.91:1 | 60 sec |
| Carousel Video | 1080 x 1080 px | 1:1 | 60 sec per slide |
Pro Tips for Video Posts:
- Keep videos short and engaging—Instagram users love quick, snappy content.
- Make sure important visuals or text are within the safe zone (center area) to avoid being cut off.
- Upload videos in MP4 format for the best quality.
Instagram Stories & Highlights Sizes
Instagram Stories are a game-changer for engagement, and they work best when designed in full-screen format.
| Post Type | Recommended Size | Aspect Ratio |
| Instagram Story | 1080 x 1920 px | 9:16 |
|
Instagram Highlight Cover
|
1080 x 1080 px | 1:1 |
Pro Tips for Stories & Highlights:
- Add a 10% margin at the top and bottom to prevent text from getting covered by the interface.
- Use GIFs, stickers, and interactive elements to increase engagement.
- For Highlights, keep cover images branded and consistent for a professional look.
Instagram Reels Sizes
Reels are Instagram’s answer to TikTok, and they get incredible reach when done right.
| Post Type | Recommended Size | Aspect Ratio | Max Length |
| Instagram Reel | 1080 x 1920 px | 9:16 | 90 sec |
Pro Tips for Reels:
- Keep the most important visuals in the center, as captions and buttons appear at the bottom.
- Use high-energy, fast-paced editing to keep viewers engaged.
- Add text or captions for accessibility and better retention.
Instagram Ad Sizes
If you’re running ads on Instagram, size matters even more! Here’s a quick breakdown:
| Ad Type | Recommended Size | Aspect Ratio |
| Feed Ad (Single Image/Video) | 1080 x 1080 px | 1:1 |
| Story Ad | 1080 x 1920 px | 9:16 |
| Carousel Ad | 1080 x 1080 px | 1:1 |
| Reels Ad | 1080 x 1920 px | 9:16 |
Pro Tips for Instagram Ads:
- Keep text minimal (Instagram limits the amount of text in ad images).
- Ensure branding is clear without being overwhelming.
- Use motion and animations to grab attention quickly.
Get the Most Out of Instagram
Now that you know the best Instagram post sizes, you’re all set to create stunning, high-quality content that stands out! Here’s a quick recap:
- Use 1080px width for all posts to maintain high quality.
- Portrait images (4:5) and videos (9:16) get more screen space and engagement.
- Keep text-centered and within safe zones to prevent cropping.
- Test different formats and analyze what works best for your audience.
With the right post sizes, your Instagram feed will look clean, professional, and eye-catching—leading to higher engagement, more followers, and better results!
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