Businesses invest a lot of effort and budgets into driving traffic to their websites. It seems strange not to make the most of the visitors they’ve managed to attract. A person landing on your site is already a success. If they’ve viewed your products or services, that’s half the battle won. But then they’re about to leave – and you do nothing? Letting them walk away just like that? At the very least, it’s illogical, and at most, it’s unwise. Implement an exit popup for WordPress. It’s your last chance to grab a potential customer by the hand and guide them to make a purchase.
Popups’ advantage lies in their simplicity: you only need to configure the widget once. From there, it will work automatically to retain a part of the users who are about to leave your site. In this article, we’ll dive deeper into exit-intent popups and their applications for WordPress websites.
What Are Exit-Intent Popups
An exit-intent popup is a type of popup that appears when a visitor indicates they are about to leave your site. On desktop, it’s typically triggered by mouse movement, while on mobile devices, it activates when the back button is pressed or due to periods of inactivity.
Exit-intent popup example
Industry-Specific Applications of Exit-Intent Popups
Here are examples of how businesses from different industries can use exit-intent popups in their strategy.
- E-commerce: Popups are perfect for offering customers discounts, promo codes, or special delivery terms. Setting a minimum order value ensures profitability.
- Blogs and Media: Boost newsletter subscriptions by providing exclusive content or updates.
- SaaS and B2B: Generate leads by offering whitepapers, case studies, or free demos.
- Consumer Services: Attract first-time visitors by presenting discounts or complimentary consultations.
- Education: Promote courses or webinars by sharing free resources or limited-time offers.
Choosing the Right Exit-Intent Popup Plugin for WordPress
To create attractive and effective exit popups, you need to choose the right popup plugin. It will impact how customizable your popups are, how quickly you can create them, and how effectively they perform. Here’s what to keep in mind when selecting a service.
- Ease of Use: Most marketers want to create attractive widgets without the help of developers or designers. For this, choose builders that offer drag-and-drop editors – you just need to drag and drop pre-made blocks to create the desired popup designs. Additionally, it’s a plus if the builder has a large library of templates – the more, the better. This will save you time in creating designs or at least provide inspiration.
- Customization Options: It’s convenient if the popup builder allows you to customize every detail such as fonts, styles, and sizes, etc.
- Targeting and Triggers: Choose plugins that enable audience segmentation based on user behavior, location, or device type for tailored experiences.
- Mobile Optimization: Ensure the plugin is fully responsive and includes triggers specifically designed for mobile users.
- Integration Capabilities: Popups are usually part of a larger strategy. The data collected from them needs to be stored and utilized somewhere. Your plugin should easily integrate with other services.
- Analytics and A/B Testing: When you’ve created a popup, it might seem perfect to you. However, the true
- effectiveness will be shown by performance metrics: clicks and submissions. Additionally, conduct experiments and test different approaches. All of this should be easy to do with your plugin.
- Performance Efficiency: Select lightweight plugins to avoid slowing down your website.
- Cost-Effectiveness: Some plugins offer free plans for basic functionalities, while premium versions unlock advanced features.
By evaluating these aspects, you can choose an exit-intent popup plugin that aligns with your objectives and helps convert visitors into loyal customers.
Ideas for Using Exit-Intent Popups
There are many ways to use exit-intent popups and here are a few of the most popular.
Cart Reminder
If a visitor has already found something they like on your site and filled their cart but is about to leave, show them an exit-intent popup as a reminder. Let them know that the items they chose might sell out soon.
Exit-intent popup example from Claspo template library
Timely Discount or Promo Code
If a visitor is about to leave your site, they may be considering checking your competitors’ offers or comparing prices. Displaying a popup with a promo code or discount can capture their attention and encourage them to stay, turning potential drop-offs into conversions.
Exit-intent popup example from Claspo template library
Exit Survey
A situation when a visitor decides to leave can become an opportunity for business to make a connection and gather valuable information. To do this, create an exit-intent survey. There you can ask about the reasons behind their decision to leave, what they felt was lacking, or what aspects they didn’t find appealing. This data can help you improve interactions with potential customers.
Exit-intent popup example from Claspo template library
Free Shipping Incentive
Offering free shipping to visitors about to leave can be an effective way to encourage them to complete their purchase. This type of popup provides an extra push toward conversion by reducing perceived costs.
Exit-intent popup example from Claspo template library
Interactive Gamified Popup
To try to win back a departing visitor, offer them a game to play. Of course, it should come with an appealing bonus or prize as an incentive.
Exit-intent popup example from Claspo template library
Lead Magnet Offer
In some industries, you can retain visitors by offering valuable resources, such as an ebook, a template, or similar materials.
Exit-intent popup example from Claspo template libraryNow you know that exit-intent popups work well for businesses across various industries. With the right motivators in the popups, you can retain visitors, ask for their feedback, collect contact information for future communication, and even encourage them to complete their purchase.
