Are you an entrepreneur who just launched your first business? Perhaps you’ve been operating for a few months now and are looking to take the next step. For most small businesses, marketing beyond basic social media posting is tough. They may not have the capital needed for effective advertising campaigns, and stagnation can become a problem. This is where a website designed with customer funnelling and other strategies to attract new customers can be invaluable. They are relatively easy on the pocket when compared to PPC advertising, while also offering you a lot of flexibility in terms of design choices.
Attract New Customers via Your Website
In this article, we will look at how a website can help your small business attract new customers and clients. Let’s dive in.
1. Be Original and Authentic
As a small business, it’s important that you understand the psychology and mindset of any visitor to your website. Small businesses often hire a web designer, and when asked what kind of web design or features they want, they reply “Whatever is popular.” However, copying the website designs of established brands is not always the best idea.
Low Cost Web Designs points out that the way you design your website is important and can affect your business performance. They aren’t wrong. Too many new entrepreneurs fail to give web design the attention it deserves and simply copy what’s trendy.
This immediately screams out a lack of originality to a customer base that is frankly, more perceptive than we give them credit for. It doesn’t take long for customers to learn that your business is new. A simple Google search for your brand name might show them your business page with seven (hopefully positive) reviews.
Rather than trying to rip off some sleek, minimalist styling that all the big companies use, consider owning your infancy as a business. Customers are going to appreciate the honesty and will also want to do their part to help you if they see a streak of genuineness.
In other words, try to incorporate your own personal touch in every area of your website. This might mean ditching the clinical and corporate language for a more personal, casual, and friendly tone. Promise your customers about the quality they will get rather than boast about it as if it’s an established fact.
2. Focus on Long Tail SEO Keywords- Attract New Customers via Your Website
As a small business, you will definitely need to invest some energy into search engine optimization. However, what you don’t want to do is blindly focus on the most competitive keywords out there. If your business focuses on dog products, trying to target a keyword like “dog treats” is a bad idea.
Those are highly competitive keywords that tend to be dominated by established websites with millions of monthly visitors. Instead, start small, or rather, start long. You might see a lot more success when focusing on long-tail keywords. Likewise, location-specific keywords can also help cut down on the competition you have to deal with.
Did you know that 252,000 new websites are created every single day? It’s nearly impossible to jump to the top on day one. Using broad or popular keywords just ensures that your website gets lost in the crowd.
The benefits of long-tail keywords also don’t just end on your website. If you ever choose to go down the PPC route, they are more affordable to pay for. Broad keywords don’t even convert that well when compared to long-tailed ones which are specific and targeted.
Thus, going after the most competitive keywords isn’t always the best option, especially if you are a small business.
3. Offer REAL Discount Codes From Your Website
If visitors can directly order products or services from your website, discount codes are a great addition when starting out (and even in the future). You see, customers are tired of fake discounts. The worst part is that even reputable brands and ecommerce platforms are guilty of this.
You see a discount of 50%, which seems amazing at first, but if you’ve been price-tracking the product, you’ll see that’s a lie. The usual tactic is to raise the MSRP just before the ‘offer’ and then discount it to what it always sells for. You have an opportunity to win some brownie points by offering real discounts on your website as an exclusive deal.
According to Forbes Advisor, offers or discounts are the most desired ‘personalized experience’ for customers, coming in at 53% of the responses in a survey. Of course, you want to be strategic with how you give out discounts. If you go overboard, you risk cutting into your profits, so use this strategy wisely.
Long story short, as a small business, it can feel like things are stacked against you. Everything from finding customers to designing the perfect website might seem like an uphill battle. However, the struggle often comes from trying to play by the same rules as your more established competition.
Play it smart and lean into what initially seem like weaknesses. Create a professional email signature with all your branding elements and links to your website and social media pages to expand your reach. Never underestimate how effective small-business charm and genuineness can get you. Just ensure that you find the right web designer who knows how to recreate your vision on a webpage.
Interesting Reads:
5 Crucial Data Protection Tips for Online Communities
Top WordPress Tips for Website Design
10 Best Fonts for Web Accessibility: Enhance Readability and Inclusivity
