For local businesses, visibility is everything. Whether you run a café, gym, printing shop, or wellness studio, people in your area are constantly searching for the services you offer. And when they do, Google Business Profile (formerly Google My Business) is often the first thing they see. It’s your digital storefront on Google Search and Google Maps—and optimizing it can make the difference between getting passed over or getting chosen.
So if you’re wondering how to attract more visitors to your Google Business Profile, you’re in the right place. In this guide, we’ll break down the most effective strategies you can use in 2025 to boost profile visits, increase engagement, and ultimately drive more foot traffic and inquiries to your business.
Why Google Business Profile Matters More Than Ever
Consumers today expect instant, accurate, and local results when they search. Google Business Profile (GBP) is at the center of that experience. When someone searches for “best bakery near me” or “print shop in Lucknow,” the local listings that appear in the Map Pack are powered by Google Business Profiles.
This means that optimizing your GBP isn’t just optional—it’s essential. It builds trust, shows off your brand, improves SEO, and helps customers take action faster. In many cases, customers make decisions without even clicking through to your website.
So, how can you make sure your profile gets noticed? Let’s dive into the strategies that matter most.
Complete Every Section of Your Profile
The first step to attracting more visitors is having a fully completed profile. Google rewards completeness and users trust businesses that provide detailed information.
Make sure the following sections are filled out and accurate:
- Business name (must match your real-world business signage)
- Business category and subcategories
- Address and service areas
- Hours of operation (including special holiday hours)
- Phone number and website
- Business description
- Opening date
- Services or menu items
The more thorough your profile, the more likely it is to appear in relevant search results and convince users to engage.
Add High-Quality, Updated Photos Regularly
Images are one of the most powerful ways to grab attention. Profiles with photos receive far more clicks and calls than those without. People want to see what your location, products, and team look like before visiting.
Add real, high-resolution images of:
- Your storefront
- Interior space
- Staff members in action
- Popular products or services
- Customers (with permission)
- Special events or seasonal décor
Continue updating your photos over time—not just once when you open. A dynamic, regularly refreshed gallery sends a signal that your business is active and well-maintained.
Get More 5-Star Reviews (and Respond to Them)
Customer reviews are one of the most influential factors in Google Business Profiles. Not only do they impact your ranking, but they also affect customer trust.
Encourage satisfied customers to leave reviews by:
- Asking after a purchase or appointment
- Sending follow-up emails with a review link
- Including a review prompt on receipts or packaging
- Offering a small incentive like a discount on their next visit (if permitted by policy)
Just as important—respond to all reviews, good or bad. Thank users for positive feedback and address any concerns raised in negative reviews politely and professionally. Active responses show that you care about customer experiences.
Use Keywords in Your Business Description and Posts
To attract more visitors to your Google Business Profile, think like your customers. What would they search for to find you? Those phrases are your keywords.
In your business description and Google Posts, include relevant terms naturally. For example:
- “We are a family-run bakery in Austin offering gluten-free cakes, artisan bread, and fresh coffee.”
- “Looking for reliable plumbing services in Jaipur? We offer 24/7 emergency repairs.”
Avoid keyword stuffing, but be strategic. Including relevant search terms helps Google match your profile with the right searches—and brings more eyes to your listing.
Post Regular Updates Using Google Posts
Google Posts allow you to share short updates, offers, events, or news directly on your Business Profile. This content shows up in search results and makes your listing more engaging.
Post regularly about:
- Limited-time offers or promotions
- New product or service launches
- Upcoming events or workshops
- Behind-the-scenes updates
- Customer testimonials or case studies
Use images, clear calls to action, and keep the content brief. Even one post per week can keep your profile fresh and improve visibility.
Enable and Optimize Messaging
Messaging is a Google Business Profile feature that allows users to message you directly from the listing. For many customers, especially mobile users, this is their preferred way of getting in touch.
To use it effectively:
- Enable the messaging feature in your GBP dashboard
- Respond quickly (Google tracks responsiveness)
- Use quick replies for FAQs like “Do you accept cards?” or “Are you open on Sundays?”
Messaging not only improves engagement but can help you turn visitors into leads on the spot.
Use the Q&A Feature Strategically
Google allows anyone to ask a question about your business directly on your profile—and anyone can answer. To prevent misinformation and add value, you should be proactive with this feature.
Here’s how:
- Seed your own Q&A section with common customer questions and professional answers
- Monitor it regularly to address new questions or incorrect answers
- Upvote helpful answers so they appear first
This section not only builds trust but also keeps visitors on your profile longer, which boosts performance in Google’s eyes.
Add Products and Services to Showcase Your Offerings
If you sell products or services, you can add them directly to your Google Business Profile. This lets users view key offerings before clicking to your website or calling you.
Add:
- Product or service name
- Short description
- Price (if applicable)
- A compelling photo
For service-based businesses like salons, law firms, or print shops, the service listings can clarify exactly what you offer and boost lead quality.
Ensure Your NAP Details Are Consistent Everywhere
NAP stands for Name, Address, and Phone Number. These details must match exactly across your website, social media pages, business directories, and your Google Business Profile.
Inconsistent NAP details confuse both search engines and customers—and they hurt your local SEO. Double-check your listings on Yelp, Facebook, YellowPages, and any niche directories relevant to your industry.
Consistency strengthens trust and makes it easier for customers to reach you, which in turn attracts more profile visits and engagement.
Build a Website That Complements Your GBP
While your Google Business Profile does a lot of heavy lifting, it shouldn’t replace a proper business website. Instead, they should work together. A great website supports your profile by offering more information, boosting SEO, and capturing leads.
That’s where Wbcom Designs can help. We specialize in building powerful WordPress websites for local businesses that align with your Google profile and drive conversions. From integrating maps and click-to-call features to adding SEO-rich service pages and booking forms, we make sure your website turns GBP traffic into paying customers.
If you’re serious about improving your local search presence, talk to our team at Wbcom Designs and let us help you bridge the gap between your online visibility and real-world business goals.
Monitor Insights and Make Data-Driven Changes
Google offers built-in insights that show how people find and interact with your profile. You can track:
- How many people saw your listing
- What actions they took (calls, website clicks, direction requests)
- What keywords they used to find you
- How your performance compares to similar businesses
Review these insights monthly. If views are dropping, try refreshing your content or posting more updates. If users are clicking for directions but not visiting, review your hours or signage.
Data lets you fine-tune your efforts for maximum impact.
Get Listed on Local Directories and Build Citations
To further boost your GBP profile, get listed on high-quality local directories. These backlinks and mentions reinforce your business credibility and improve local SEO.
Start with:
- Yelp
- Bing Places
- Apple Maps
- Industry-specific directories (e.g., TripAdvisor, Houzz, or Healthgrades)
Each mention acts like a vote of confidence for your business in Google’s eyes.
Run Local Ads That Promote Your GBP
If you want to accelerate your visibility, Google Local Ads are a great tool. These ads show up at the top of local search results and are tied directly to your GBP.
They’re ideal for:
- Seasonal promotions
- New store openings
- Driving foot traffic during slow periods
Even a small budget can go a long way with the right targeting. Plus, you can track performance easily through your GBP dashboard.
Drive Long-Term Results with Local SEO
Optimizing your GBP is just one part of local search success. To really attract more visitors, your business needs a strong local SEO strategy. That includes:
- Creating service area pages on your website
- Getting more backlinks from local blogs and media
- Posting blog content that answers local questions
- Embedding your map location on your site
- Building local partnerships and mentions
When your website and Google profile work together, they create a strong local presence that’s hard to beat.
Get More Eyes on Your Business Starting Now
Google Business Profile is your first impression online—and often your most important one. If you want to attract more visitors, you need to treat it like your digital storefront: always open, up-to-date, and engaging.
From optimizing your photos and keywords to actively managing reviews, Q&A, and posts, every detail plays a role in drawing people in and guiding them to take action.
And if you want to go beyond the basics—if you want a fully integrated web presence that works hand-in-hand with your GBP—Wbcom Designs is here to help. We build custom WordPress websites and provide digital solutions that boost visibility, increase trust, and bring real-world results.
Contact us today and let’s attract more visitors to your business—on Google and beyond.
Interesting Reads:
10 Best Google Business Profile Management Tools in 2025
Local SEO Hacks Every Small Business Owner Needs to Know!
How to Generate Organic Visits for Your Google Business Profile
