Cold emailing is a seemingly powerful tool for modern business and even a job seeker of today’s age. Sending emails around the clock daily is not advisable; therefore, the exact number of emails that should be sent out each day is necessary to ensure that the effect of the email campaign is not lost and other arising problems are prevented.
That’s why businesses and job seekers can always count on the right cold emailing strategies to solve their problems.
What’s Cold Emailing?
It is digital communication between two people, where the recipient receives an email unexpectedly without any prior history with the sender.
More often, the goal is to get into a conversation to generate possibilities of the following business opportunities:
- Product Conversion
- Job applications
- Sales prospecting
- Networking
- Partnership opportunities
The benefits of cold emailing can be derived from interaction with the sending server. The only way to prevent the sender from getting blocked and to give the mail the most chances to be delivered is to use email authentication protocols such as SPF or DKIM.
Understanding Email Sending Limits
Email sending limits restrict the number of emails you can send within a specific time frame. These limits can differ depending on which email service provider you use and your type of account.
The primary reasons for these limits are:
- To avoid spam and the misuse of mailing services
- To maintain a good reputation for email servers
- To have an equal distribution of resources
ESP-Specific Sending Limits
Email Service Providers (ESPs) control the daily sending amounts to the end users to help block the spammer and to protect their servers from them; there are the following limits as per subscription of your account:
- Gmail only supports 500 emails daily for personal accounts and 2,000 for Google Workspace members.
- Outlook(free version) currently allows only 300 emails per day
- Yahoo allows 500 emails per day
- AOL has been known to limit accounts to 100 emails per day
- Zoho Mail provides up to 1000 emails per day
The Role of Your Sender Reputation
Email marketing has been a significant part of digital marketing for many years. Sender reputation is your email domain or IP address score owed to practices in sending emails. Sending a high number of quality emails requires obtaining a proper sender reputation. This reflects how responsible and faithful an email sender you are.
Your sender’s reputation is a key factor in the following:
- Email deliverability rates
- Reaching the inbox or spam folder through your emails
- ISPs’ (Internet Service Providers) attitude to your emails
Many factors serve in shaping your sender’s reputation:
- Spam complaints
- Bounce rates
- Email engagement (opens, clicks)
- Sending volume and consistency
- Content quality
Warming Up Your Email Account
First, “warm up” your account by setting regular emails, even if you are new to the activity or the account you are using is new. This is made by sending little emails and increasing them gradually over time.
Snovio cold email tool is best for cold emailing as it helps in email automation, AI, and advanced data analysis.
- Week 1: 10-20 emails per day
- Week 2: 20-40 emails per day
- Week 3: 40-60 emails per day
- Week 4: 60-80 emails per day
If you follow these guidelines, you’ll be less likely to be considered spam and will gain a positive reputation.
Sender Reputation Makes a Major Impact on Your Cold Email Campaigns
Sender reputation is a critical factor in determining success in cold email campaigns. It’s not only your identity that concerns you but how reliable you are with the email servers and receivers.
You can expect a few benefits from a good sender reputation:
- Emails being delivered with fewer errors
- More emails being opened by the recipients
- Better overall reply ratio of your messages
It is essential to mention that email servers grade you by watching your actions and dispatches. Some of what they evaluate include:
- Timely sending of messages
- Engagement rates (opens, clicks, replies)
- The ratio of complaints to opening emails
- The ratio of bounce rates to emails sent
Having a positive sender reputation is necessary for your messages to hit the inbox more than the spam folder. Plus, this will give your message the best chance of being seen and responded to.
If you want to take your cold email marketing to the next level, put the receiver in your shoes. It involves consistent effort and knowing the other person in the email. When you are serious about your email reputation, you are forming a long-term plan for your email campaigns.
How to Get a Better Sender Reputation
You must stick with a positive sender reputation:
- Sending emails and making them open for a given period
- Agree to receive a newsletter with the opt-in process for subscribers
- Regularly expand your email list after cleaning it
- Send only the content that is useful and engaging to your audience
- Clean up the list of emails by removing the unattended addresses regularly.
- Maintain a consistent sending schedule
- Regularly check your analytics and tweak your email marketing strategy based on these findings.
These are the practices that can make a significant impact on your sender’s reputation in an extended period.
What to Do If You Have a Brand New Email Account
Want to engage in cold email campaigns using your new account? We recommend the Snovio tool for cold outreach emails. Execute the following measures to be in the good books of your recipients:
- The first thing you need to do is email your friends, colleagues, or anybody else you sometimes might be in touch with.
- Set up SPF, DKIM, and DMARC records for secure domains.
- Set up SPF, DKIM, and DMARC records for your domain security.
- Progress with cold emails in small amounts gradually over some time
- Your cold emails must be written very well, tailored to the prospect, and include some benefits for the recipient.
- Track your analytics attentively; if you notice any signs of mail rejection, improve accordingly.
- Ensure the email verification services are used to ensure the individuals on your list are valid.
Recommended Limits
For new email users, there might be a need to move slowly when sending emails at the beginning stage. Here are some recommended daily limits:
- Week 1-2: 20-30 emails per day
- Week 3-4: 30-50 emails per day
- Week 5-6: 50-70 emails per day
- Week 7-8: 70-100 emails per day
Remember that you should alter these limits according to your customer interaction metrics and any feedback from your ESP.
Wrap Up
Choosing the correct number of cold emails to send daily is an essential factor that should be considered to ensure that the sender can maintain his good reputation and, hence, get the best performance possible.
A dedicated cold email tool might be a good idea to simplify your cold email sequences and ensure you send the right number of emails at the right time.
With the emergence of these right methods and the compliance of best practices, you can boost the use of cold email and keep it on the right side of the senders. Introduce these strategies today and see a marked improvement in your cold email promotional campaigns.
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