If you’re a local business owner or a digital marketer focusing on local SEO, one of the most critical factors for success is understanding your rankings on Google Maps. Google Maps rankings can directly impact your visibility and drive traffic to your business, but tracking those rankings effectively can be challenging without the right tools.
Luckily, Google Map rank tracker tools are designed to help you monitor your position in local search results, track changes over time, and identify areas for improvement. But with so many tools out there, how do you choose the best one? In this blog post, we’ll walk you through the 10 best Google Map rank tracker tools that can help you stay on top of your local SEO game.
1. BrightLocal
Best for: Comprehensive local SEO tracking and reporting
BrightLocal is a powerful and well-known tool for local SEO, offering a suite of tools for tracking local search rankings, including Google Maps rankings. It allows you to track keyword rankings in both organic and map results, which is essential for businesses aiming to dominate local search.
Features:
- Google Maps and Local Pack Tracking: BrightLocal provides accurate data on where your business ranks in Google Maps, as well as in the Local Pack (the group of local results shown above organic search results).
- Multi-Location Tracking: For businesses with multiple locations, BrightLocal lets you track rankings for each location separately, making it easier to understand your local presence.
- Automated Reports: You can create customized reports to track the progress of your local rankings and share them with clients or team members.
- Competitor Analysis: Compare your rankings to those of local competitors to gain insights and adjust your strategy.
Why it’s great: BrightLocal’s comprehensive approach to local SEO makes it ideal for agencies or businesses that want to track their Google Maps rankings alongside other local SEO metrics.
2. Whitespark
Best for: Local citation building and rank tracking
Whitespark is another go-to tool for local SEO professionals, offering solutions for both Google Maps rank tracking and citation management. It’s a great choice if you’re looking to not only track your rankings but also improve your online presence.
Features:
- Google Maps Rank Tracker: Track your rankings in Google Maps and the Local Pack for multiple locations, and get detailed reports on how you’re performing.
- Customizable Tracking: Set up customized tracking criteria based on keywords, locations, and search settings to get the most relevant data for your business.
- Local Rank Tracker: Track your rankings on Google, Bing, and Yahoo for both maps and organic listings.
- Citations Management: Whitespark also helps you manage your citations, ensuring that your NAP (Name, Address, Phone number) details are consistent across all platforms.
Why it’s great: Whitespark provides an all-in-one local SEO solution, combining rank tracking with citation management to help boost your Google Maps rankings.
3. Moz Local
Best for: Tracking local rankings and business listings
Moz Local is another popular SEO tool that allows businesses to track their rankings on Google Maps and other local search results. It’s particularly useful for businesses looking to optimize their Google My Business profile.
Features:
- Google Maps Rank Tracking: Moz Local tracks your local rankings across multiple platforms, including Google Maps and other local directories.
- Google My Business Optimization: Moz helps you manage and optimize your Google My Business profile to ensure that your business details are accurate and complete.
- Location-Based Tracking: Moz Local allows you to track rankings for different locations, which is useful if you’re managing multiple locations.
- Automated Reporting: Create easy-to-read reports that can be scheduled or shared with clients to showcase your performance.
Why it’s great: Moz Local combines rank tracking with Google My Business optimization, making it a great tool for businesses focusing on local SEO.
4. SEMrush
Best for: Comprehensive SEO with a focus on local ranking insights
SEMrush is widely known for its SEO capabilities, and it also offers tools for tracking local search rankings, including Google Maps rankings. It’s great for those who want a more comprehensive approach to SEO that includes local ranking insights.
Features:
- Local SEO Tracking: Track rankings for Google Maps, the Local Pack, and organic listings with detailed location-based data.
- Position Tracking: SEMrush allows you to monitor your rankings over time and see how they fluctuate based on changes in your SEO efforts.
- Competitor Analysis: Compare your rankings to local competitors and get detailed reports on how you stack up.
- Keyword Tracking: Track a wide range of keywords and their performance in local search results, allowing you to adjust your strategy accordingly.
Why it’s great: SEMrush is a powerhouse for all things SEO, and its local SEO tracking features provide an excellent way to monitor Google Maps rankings in addition to broader SEO efforts.
Also Read: 10 Best Local Marketing Tools to Boost Your Business Growth
5. Rank Ranger
Best for: Local SEO tracking with advanced reporting features
Rank Ranger is a versatile SEO tool that offers an array of features for tracking local search rankings, including Google Maps. With its powerful reporting and visualization tools, Rank Ranger is a top choice for SEO professionals.
Features:
- Google Maps Rank Tracking: Rank Ranger provides in-depth tracking of your rankings in Google Maps, along with Local Pack results.
- Customizable Dashboards: Create customized dashboards to monitor the specific metrics that matter to you, including local rankings.
- Location-Based Reports: Track rankings for specific cities or regions to see how well your business is performing in each.
- Advanced Reporting Tools: Generate detailed, branded reports to share with clients or stakeholders, showcasing the performance of your local SEO campaigns.
Why it’s great: Rank Ranger’s focus on reporting and customization makes it a great tool for those who need to present local SEO data clearly and professionally.
6. GeoRanker
Best for: Hyperlocal ranking tracking and analysis
GeoRanker is a tool specifically designed to track local rankings, including Google Maps. It’s especially useful for businesses with a strong local or hyperlocal presence.
Features:
- Google Maps Tracking: Monitor your rankings in Google Maps and the Local Pack for specific search terms and locations.
- Geo-Targeted Results: Track your rankings based on a specific geographic radius to get accurate, hyperlocal insights.
- Competitor Insights: See how your competitors are performing in local searches and identify gaps in your strategy.
- Rank Monitoring Across Multiple Locations: GeoRanker allows you to track multiple locations, which is ideal for businesses with multiple physical stores or service areas.
Why it’s great: If you want to focus specifically on hyperlocal rankings and gain granular insights into your Google Maps rankings, GeoRanker is the perfect tool.
7. SERPWatcher by Mangools
Best for: Easy-to-use tracking for local SEO beginners
Mangools’ SERPWatcher is an excellent choice for businesses or individuals who want an easy-to-use tool for tracking local Google Maps rankings without overwhelming complexity.
Features:
- Google Maps Rank Tracking: Track your Google Maps rankings for specific keywords and locations to see where your business appears in local search results.
- Rank Progress Tracking: SERPWatcher shows how your rankings change over time, so you can see the impact of your local SEO efforts.
- User-Friendly Interface: The tool is designed to be intuitive and easy to navigate, making it ideal for beginners.
- Reports and Notifications: Set up automatic reports and get notifications about ranking changes, so you’re always up to date.
Why it’s great: SERPWatcher is user-friendly and provides everything you need to track your local rankings without unnecessary complexity, making it a great choice for those just starting with local SEO.
8. Yext
Best for: Managing business listings and local SEO performance
Yext is a tool known for helping businesses manage their online listings, including their Google My Business profile. It also provides local SEO tracking features, including Google Maps rankings.
Features:
- Google Maps Rank Tracking: Yext helps track your position in Google Maps and the Local Pack for key terms and locations.
- Listings Management: Yext helps manage your business listings across the web, ensuring that your NAP details are consistent and accurate.
- Local Reviews Monitoring: Track local reviews and ratings to ensure your business is showing up as trustworthy to local searchers.
- Business Intelligence: Yext offers robust analytics and reporting tools to help you understand how your local SEO efforts are paying off.
Why it’s great: Yext is perfect for businesses looking to manage their online presence and track their Google Maps rankings all in one place.
9. Local Falcon
Best for: Visualizing local rankings with heat maps
Local Falcon is a rank tracker tool that specializes in visualizing Google Maps rankings using heat maps, which can be incredibly useful for businesses with a strong local or regional focus.
Features:
- Google Maps Rank Tracking: Track your rankings in Google Maps and the Local Pack, providing detailed insights into your performance.
- Heat Map Visualization: Local Falcon’s heat map feature shows a visual representation of your rankings based on geography, helping you pinpoint areas where you’re performing well or need improvement.
- Multi-Location Tracking: Monitor rankings for multiple locations, which is essential for businesses operating in different regions.
- Competitor Analysis: Analyze local competitors’ rankings to help identify trends and optimize your own strategy.
Why it’s great: If you want a unique way to visualize your local rankings, Local Falcon’s heat map feature provides a powerful tool for tracking and improving your Google Maps presence.
10. LocalViking
Best for: Google My Business management and local SEO tracking
LocalViking is a local SEO tool designed specifically for Google My Business optimization, offering tools to track Google Maps rankings and optimize your online presence.
Features:
- Google Maps Rank Tracking: Track your Google Maps rankings based on specific keywords and locations.
- GMB Post Scheduling: LocalViking allows you to schedule posts for your Google My Business profile, improving your local SEO.
- Citation Management: Keep track of local citations and ensure consistency across the web.
- Review Management: Monitor reviews across different platforms to help maintain your business’s reputation.
Why it’s great: LocalViking is ideal for businesses looking to optimize and manage their Google My Business profile while tracking their Google Maps rankings.
Tracking Your Google Maps Rankings
Whether you’re a small business owner or an SEO professional, tracking your Google Maps rankings is essential for optimizing your local SEO efforts. The tools mentioned above provide a range of features that can help you track, analyze, and improve your local search presence, allowing you to attract more local customers and improve your visibility. From comprehensive all-in-one tools like BrightLocal and SEMrush to specialized tools like Local Falcon and GeoRanker, there’s a Google Map rank tracker tool for every need.
So, choose the one that best suits your business, and start tracking your way to higher Google Maps rankings today!
Interesting Reads:
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