Google’s introduction of the ‘Saved Comparisons’ feature in Analytics is a significant development aimed at streamlining data analysis processes for users. This tool allows for the quick and easy creation of customized filtered views of Google Analytics data, enabling users to compare subsets of data side by side without the need for manual recreation of filters. By saving time on mundane tasks like recreating filters and providing efficient analysis views, this feature has the potential to enhance productivity and enable data teams to focus on more impactful analysis. As the rollout of this feature continues, users can look forward to leveraging its capabilities to streamline their analytics workflows and gain valuable insights from their data more efficiently.
How Comparisons Work
Comparisons in GA4 are created based on conditions derived from dimensions and dimension values such as platform, country, traffic source, and custom audiences. Multiple conditions within the same comparison are evaluated using AND logic, providing users with a comprehensive view of the data.
Applying and Saving Comparisons
Users can apply comparisons to reports by selecting a saved comparison or creating a new one tailored to specific criteria. Saved comparisons can be customized with dimensions, match types, and dimension values, offering flexibility in analysis. Administrators or editors can save up to 200 comparisons per GA4 property, enabling easy access and application across reports.
Managing and Limitations
Comparison definitions appear at the top of reports in GA4, allowing users to toggle them on or off as needed. Advanced comparisons based on complex criteria require the setup of custom audiences before saving. However, limitations exist, such as the possibility of blank cards in reports if certain conditions are not supported or if dimension values are unavailable due to configuration constraints.
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