Designing a website that is convenient, fast, and easy to navigate is a complex issue that requires a lot of work and detailed analysis. Creating a payment page requires special attention from developers, as this is an indicator of how efficient sales would be. The banking section represents the business’ approach to its customers: transactions should be simple and flawless. It’s especially critical when targeting those prone to spontaneous purchases since users have to make a payment instantly before they change their minds. Creating the mechanisms for smooth money transfers is not complicated in 2024, but it’s important to stick to some golden rules to increase the brand’s attractiveness.
Simple Font & Suitable Colour Palette
Colours surrounding us tend to impact our mood and behaviours, which is why it’s essential to consider this point when leading any business. At first glance, it seems that the payment page of the UK casinos that accept credit cards, digital marketing agency, virtual store, or any other company is insignificant, as users will only enter it for a few seconds. However, this is far from the case, as the design can impact the person’s decision to make a purchase on a particular platform. A simple font is the best solution for the banking page, as nothing would distract buyers. At the same time, companies should choose colour schemes according to their brand logo and pick matching shades.
Avoiding Low-Quality Images
Placing a background picture in the payment section is always a good idea, making the page more attractive. At the same time, a poor-quality image will make users think that the brand doesn’t think of its design and provides doubtful products or services. Therefore, it’s critical to select the best pictures to complement the page. Adding some important short texts like “SALE 10%” is also acceptable, as it can encourage users to make another purchase.
Adapting the Page for Mobile Devices
Buying something using a smartphone is a trend that won’t lose its popularity. Many people browse the web on their mobile devices and often need to pay for something instantly. The desktop version is inconvenient for the tiny screens, as users have to enter the required banking information into a small field. In this case, many can refuse the purchase and search for a website with a better interface. Instead, businesses making a compatible platform are more likely to increase customer engagement and sales, respectively.
Adding Payment System’s Logos
Of course, most customers are able to read the method’s name and choose it on the banking page. However, adding their logos makes the decision even simpler, as buyers should click the chosen system and be immediately transferred to the appropriate page. The same concerns information about security certificates; it shouldn’t take much space, but it’s still essential to remind customers that the platform is tested and reliable.
Avoiding iFrames
This technology allows for the implementation of another built-in window that doesn’t require transferring to a separate payment page. The mechanism is pretty simple and is integrated automatically, which seems advantageous and convenient for both the merchant and the buyer. At the same time, iFrames have several significant drawbacks. Sometimes, the “confirm transaction” button is located lower, so users must scroll the page to reach it. Moreover, some payment providers don’t accept this system, and it would be impossible to add them.
Notifying About Mistakes
It’s common for users to add the wrong card number or password, and re-entering the required details again and again while the page is restarted is annoying. Therefore, it’s better to highlight the field with the mistake, allowing customers to correct it and proceed with a smooth money transfer. Such a simple measure accelerates the payment process, so users are not likely to change their minds and make a purchase.
Allow Saving Cards & Passwords
Keeping the existing clients loyal to the brand is no less critical than retaining new ones. Therefore, designers and developers should provide maximum convenience to attract users. Suppose a person has already made purchases on the website before. Implement the possibility of saving financial details and managing them right on the payment page. A user will see the card or wallet they’ve previously used on the platform and proceed with a transaction without additional actions. This approach also motivates users to spontaneous expenses, increasing the company’s revenue.
The Final Word
Design is everything in the digital world – considering the stiff competition in many industries, businesses should create maximum convenience and user-friendly navigation to boost their sales. This concerns every service or product provider online, so using the above golden rules is a must. Consider colours associated with the brand, special plugins and suitable high-quality images for a better visual perception. In addition, don’t forget to remind customers about the security and trustworthiness of the platform, which significantly boosts consumer interest and trust.
