Unlike other forms of digital marketing that promote a brand, content marketing entails developing visual, print, or video content to capture the audience’s attention. Thus, good content marketing involves creating highly engaging content. The three main elements (3Es) of exceptional content marketing include entertaining, educational, and engaging. Educational means that the content should teach the audience something, making it a reliable source of information. Engaging means the content should have valuable insights about the audience’s most commonly asked questions and queries while engaging means the content should prompt the audience to take action. One needs to have the right tools to achieve all these aspects. So, if you are a student content marketer or looking to boost your business’s content marketing campaign, here are the key tools for the job.
Visual Content Design Tools
The audience’s attention should be drawn in by the visually striking effect of your content if you have incorporated visual aids like posters and info charts. Therefore, you need design tools to help with that. Canva is a must-have tool among the many that have emerged to make design easier. You can make excellent graphics, posters, and social media posts with this tool. It offers a large selection of free templates that you can edit and add content to suit your requirements.
Moreover, the Canva free version gives you access to an image enhancer, PDF converter, and video trimmer for plotting videos. This tool is versatile as it’s loaded with essential features for making content. Thus, if you pay for the premium version, you’ll, without a doubt, get value for your money. It’s like when you pay for essay at a writing service that offers everything under one roof.
Another great tool for designing content is Piktochart. This tool is perfect for infographics, reports, and presentations, which makes it excellent for storytelling. When using Piktochart, one can either select from the templates provided or create an infographic by trying out the tools. Also, it has a drag-and-drop editor feature that allows the inclusion of text, logos, and graphics. If you are looking to create simple, quick, and efficient designs for content, Piktochart shouldn’t miss in your toolkit.
Tools for Content Ideas
The content that you have to create has to be fresh and accurate. Thus, a high level of creativity is needed to accomplish this goal. It can be overwhelming mainly because one has to consider what the audience expects. To prevent the stress related to idea generation, you should use a tool like Buzzsumo. It is a tool that allows you to monitor popular content by topic and, thus, be aware of the topics that are likely to attract many interactions.
Another essential tool is Feedly. It is a straightforward syndication (RSS) feed tool that aggregates news, blogs, posts, and articles across various websites. It saves you the time required for manual search and browsing to get information. It helps to save time and keep you up to date.
Image Generators
A major development in content marketing is artificial intelligence art, which enables content producers to quickly and affordably turn concepts into visuals. Freepik is one of the must-have AI image generators. You can use this tool to make images based on your prompt. All you have to do is provide the tool with a precise, well-defined prompt, and it creates a free image that nobody can claim as their own. Other tools for this task are Picsart and Pixlr.
Writing and Editing Tools- Tools for Content Marketing
You must pay close attention to language when it comes to content marketing. You should use proper syntax, spelling, and sentence construction. Fortunately, tools are available to assist with that. Grammarly is one of them. Sentence structure, tone detection, and grammar check are some of the features built into this tool. This tool helps you polish your work by correcting writing errors, allows you to switch between formal and informal language, and provides suggestions on how to increase the vocabulary in your writing.
Closely related to Grammarly is the Hemingway editor. This tool has unique features such as readability analysis that helps to check how easy it is for the reader to understand the content. It also has a feature that highlights complex sentences and suggests alternatives to make your work easily comprehendible and engaging.
Also Read: Boosting SEO And Digital Marketing For Your Business: The Different Strategies
Tools for Analytics- Tools for Content Marketing
Analytics is crucial for any content marketer because it helps to identify the popular topics within a specific niche, popular titles that will draw in more traffic, and even track the traffic of a website, among other things. Some of the potentially useful tools for this area include Google Analytics. This tool assists you in comprehending the efficiency of your work. It provides relevant statistics on traffic, the rate of visitors’ bounce, the output of the content, and the time spent by the visitors on the site, among others. Such information helps you to find out what has to be changed and what has to be kept. Thus, it becomes possible to provide content that meets the expectations of the target audience.
Another fantastic tool in the analytics field is Ubersuggest. It is the go-to tool for keyword research. It is able to generate a list of keywords for any topic in seconds. It saves time that would have been used during manual research and allows you to concentrate on writing and optimizing your content for quality. It also helps in backlink monitoring and ranking, real-time keyword rating, and competitor analysis to show how fellow competitors are fairing.
Also Read: SEO Content Writing: Relation Between SEO And Content Writing
Social Media Management Tools
You require a tool that helps you manage all the content that you post on your social media accounts to avoid the tedious task of managing various accounts. One such tool is Hootsuite. It has a scheduling feature that allows users to schedule posts, which is useful in maintaining the consistency of the campaign. Also, it measures the performance of your posts on every social media page, enabling you to make accurate decisions.
Closing Remarks- Tools for Content Marketing
You can easily produce engaging, relatable, and current content if you have the right tools. Save time and produce more impactful content by using the tools mentioned above rather than wasting it trying to do it the old-fashioned way.
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