SEO is crucial for increasing your website’s online visibility, traffic, and authority — and this is true whether your website works on WordPress or another CMS. But although WordPress allows users plenty of space for customization and improving SEO, at some point, it becomes necessary to use professional services to grow your business further. In this article, we will discuss the particularities of WordPress SEO and the benefits of professional services designed especially for WordPress.
Understanding WordPress SEO
WordPress is an SEO-friendly platform, and you can do plenty of things with the help of plugins. However, if your business depends on your website functioning perfectly, you don’t want to risk losing revenue while you wait to figure out an issue yourself. Furthermore, while WordPress plugins help you manage elements of on-page SEO, they won’t cover aspects such as technical SEO, local SEO, and off-page SEO.
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Benefits of Professional SEO Services
Professional SEO services are invaluable for business owners who want to increase their organic traffic through sustainable, white-hat SEO practices. Here are some benefits of hiring SEO professionals to improve your website.
Expertise
Professionals know the ins and outs of optimizing a website, fixing technical issues, creating content, and building quality links. Working with someone who knows what they’re doing can save you time, money, and frustration.
Tools and Resources
Good SEO requires keyword research and analytics tools, a team of content creators, and different SEO experts. While SEO isn’t free, it may be more cost-effective for business owners to hire an agency — tools alone cost hundreds of dollars per month, not to mention the cost of hiring, training, and managing a team of writers and link builders.
Strategy
Instead of guessing what might work, SEO professionals know how to develop a strategy for your particular niche and your website’s needs. They also know which KPIs to track and how to interpret analytics to adjust the strategy when necessary.
Staying Up to Date With Industry Trends
Search engine algorithms and industry trends shift regularly, and SEO experts put in consistent effort to maintain websites high up in the SERPs. If you’re an entrepreneur, hiring a professional agency will free up your time so you can focus on growing your business and doing what you know best.
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Common Services
Agencies that have extensive experience with WordPress SEO need to offer the following services:
- Site audits – Each SEO strategy must start with an analysis of the client’s website to determine its strengths and weaknesses.
- Keyword research and optimization – Keyword research helps you create more relevant content. It also helps visitors find your pages, increasing your traffic.
- Technical SEO – Technical SEO improves your website’s speed, performance, and user-friendliness. It also helps search engine bots crawl, index, and rank it more easily.
- On-page SEO – On-page SEO includes optimizing page structure, headings and paragraphs, meta tags, internal linking, images, and alt tags.
- Local SEO – Local SEO will help you rank in local search results. It optimizes elements such as your Google Business Profile, local citations, and localized content.
- Optimizing themes and plugins – Professionals already have hands-on experience with plugins and themes, and are aware of the strengths and weaknesses of popular WordPress products.
- Content strategy and creation – Content marketing efforts require extensive keyword, topic, and competitor research, as well as planning, writing, editing, and updating content. Creating content typically requires a team.
- Off-page SEO and link building – Off-page SEO includes building backlinks (links to your site from other sites) and promoting your website through social media, blog posts, and other channels.
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How to Choose the Right SEO Company
Choosing the right SEO partner for your WordPress site involves careful evaluation and consideration of several criteria:
- The company should use organic practices to build backlinks for your site. Make sure the company doesn’t use private blog networks, as PBNs get your website penalized
- It shouldn’t guarantee you a specific position in the organic search results (this points to black-hat tactics that harm your website in the long run).
- The company shouldn’t promise quick, cheap solutions. SEO requires a lot of work and often a whole team of highly skilled professionals. It also takes time.
- Look for a strong portfolio, especially in your industry. Check the company’s social media, website, and reviews to ensure it is reputable.
- Pay attention to the company’s approach to local SEO, especially if your niche is highly dependent on local leads (e.g., legal, real estate, contracting).
- The company should have a solid approach to tracking metrics and reporting.
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