In 2024, email marketing is still one of the most effective – and cost-effective – methods of reaching your audience and one which is used by 81% of companies worldwide. 73% of people say that this is their preferred method of receiving marketing communications and so, in this article, we’re talking email deployment and sharing some expert strategies and best practices for seamless campaigns.
What do we mean by email deployment?
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This is a term generally used to describe the sending of marketing emails and encompasses strategies and best practices which are used to ensure that an email campaign is effective in reaching the right people at the right time while making sure that legal and ethical guidelines are followed closely.
Expert strategies for email deployment
We shouldn’t need to tell you that any kind of marketing needs an effective strategy and, in this section, we’re sharing a couple of tried and tested strategies for super-sizing your email deployment:
1. Timing is everything
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When it comes to your email marketing strategy, the day – and the time of day – that your emails go out can make a huge difference to your results. According to those in the know, the following works best for your deployment:
2. Catching the commute
A huge number of people spend most of their time online during their morning and evening commutes therefore this is most definitely the sweet spot when it comes to emails regarding consumer products and services.
3. Keep it fresh
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For B2B email deployment the magic hour is thought to be Tuesday at 10 am. According to those in the know, this is when working folk are at their freshest and are most receptive to new ideas and pitches. On the other side of this, always avoid sending B2B emails on Sunday night or early Monday morning as (a) they will tend to get lost in all the weekend emails and (b) a lot of people are tired or in a bad mood on Mondays and so will be less receptive to your messaging.
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4. Personalise, personalise, personalise
Every good marketer knows that a great campaign uses personalization in a smart way. Simple but effective, personalization is a super-effective tool for email campaigns, and there are many tools to help you on your way—some even free to use! For example, understanding the pricing of the most known email platforms like Klaviyo can help you make informed decisions on how to allocate your email marketing budget, allowing you to maximize engagement and return on investment while tailoring content to your audience’s preferences.
Also Read: 10 Best Continuous Deployment Tools (CI/CD) to Consider
Email deployment best practices
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Email marketing can be a balancing act – while you want to get your message across as often as possible you also want to avoid annoying your potential customers. Therefore, in this section, we’re sharing some email deployment best practices:
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- Get the balance right: While it’s a good idea to send regular emails to your customers and potential customers, you want to avoid bombarding them with too many as this will simply annoy them and send them toward the unsubscribe button.
- Permissions: However unmissable you think your product or service is, you should only send emails to those who have given you their permission. Sending unsolicited emails will only serve to annoy people and, more importantly, this might land you in trouble in terms of GDPR laws.
- Keep it real: A golden rule of email marketing is to be honest. Some marketers may be tempted to “bend the truth” a little to try to nab sales; however, using misleading information in your marketing will almost always come back to bite you – and, ultimately – will harm your business.
Also Read: The Power of Custom Software Development: Strategies
Getting the most out of your email campaigns in 2024
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The best types of email deployment strategies are a marathon, not a sprint and so it’s absolutely worth putting in the time and effort to create strong strategies and get into the habit of using best practices. Think of it as planting seeds that, with care and nurturing, will eventually grow into a flourishing garden.
Start by thoroughly understanding your audience. Segment your lists to ensure that each email feels personal and relevant. Craft compelling, valuable content that speaks directly to your recipient’s needs and interests. Regularly test different elements of your campaigns, like subject lines and send times, to continuously optimize performance.
When done correctly, email marketing can help you create a solid bond with your audience which, in time, will translate into conversions. A well-planned email campaign nurtures relationships, builds trust, and keeps your brand at the forefront of your audience’s minds, ultimately leading to sustained engagement and increased loyalty.
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