While many people see social media solely as a source of entertainment, it’s much more than that. Social media can become your platform for building a personal brand, attracting new clients and promoting your professional expertise. Have you yet to start developing your brand? Here are the reasons to get started right now.
Get People to Know You (If You Are Self-Employed)
What people can learn about you if they google your name? Will they find any information that proves that you are an expert in the field? If you want to attract new customers and make people trust you, use social media to tell people about who you are and what you do and share examples of the projects you are proud of.
Let’s say you are a web designer. You can use your Instagram account to showcase your designs and discuss the results your clients achieved. For instance, you can show the website design of a flower shop and write about how it helped the client to double sales.
You can also write posts about design trends or your professional journey. You can discuss the website designs of famous brands and explain how you could improve them. The more content you generate, the more people will follow your account, and the more potential clients will discover you.
Also Read: How to Build a Professional Online Presence as a Student
Set a Higher Price for Your Services- Build a Personal Brand
Building a personal brand will increase your value as a specialist, making it easier to justify a higher price for your services. Let’s say your current rate is $20 per hour. If you grow your Instagram following from 1K to 50K followers, there will be higher demand for your services. It will allow you to raise your rate up to $30 per hour or even higher.
Find a Partner for Doing Business
Are you seeking opportunities to collaborate with other professionals and grow your business? A strong personal brand will level up your networking game and help you connect with the people who can help bring your ideas to life.
In some cases, you can even meet a future spouse this way. By making your social media account stand out, you can attract the right people to your life. If your primary goal is to find a partner for life rather than a partner for business, you should focus more on polishing your dating app profile rather than social media.
Get a Better Job (If You Are Not Self-Employed)
Are you looking for new job opportunities? Building your brand on social media will make your job search easy. New employers will find you online and contact you first.
Your brand is a tool that allows you to sell yourself most effectively. When employers come across your social media profile with expert content, it takes them a few seconds to understand that they have found a true professional whom they can trust.
Just think of it. If you were an employer, whom would you hire: a digital marketer with a one-page resume or a marketer with a one-page resume plus an expert blog on Instagram with 30K followers and 50+ successful cases? The choice is obvious. The personal brand and expert blog is a competitive advantage that makes one stand out in the crowded labour market.
Wrapping Up on Build a Personal Brand
Having a strong personal brand opens up new opportunities for you. So, don’t hesitate to put some effort into writing informative posts and editing visuals for social media. Cover topics that resonate with your customers, and you will grow your following.
Just don’t expect that you will achieve quick results. Brand building takes time and effort but brings great rewards in the long run.
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