Starting your travel company website can offer several benefits that attract new clients and provide you with a wide range of services you can use to attract them. Travelers add new memories to their timeline and let’s be honest, everybody loves a good vacation. Building the ideal corporate travel website is achievable even if you don’t have that many technical skills. Thanks to the help of user-friendly website builders and content management systems (CMS), creating a corporate travel website has never been easier. These tools serve as an assistant and make sure that even with minimal technical knowledge, you still have an advantage.
In this article, we’ll dive deeper into learning more about how you can build your Corporate Travel Website from scratch.
Choose your domain name
A good travel website should have a strong domain name that gives a good first impression. Friendly SEO domain names can increase your search engine ranking, but it’s not always necessary. Many travel companies will segment their website into specific niches such as:
- Luxury vacations
- Travel blog websites
- Travel experience sharing
- Road trip highlights
- Outdoor activities
Whichever niche you fall into, pick the domain name that reflects your brand’s personality the most. Create a domain name that you can share across all social media channels. While choosing your domain name, it’s important to compare prices and availability. Some top-level domain names will include a .org or .com at the end of the URL.
Choose the proper platform for your travel website
If you haven’t created your website yet, the first task you should pay close attention to is to know which travel platform you should use for your new website travel design. If you have no clue about how to build travel search engine information on your site, it’s important to choose one that is user-friendly.
- Domain name: Choose your domain name wisely and make sure that its name is associated with your travel brand.
- Lead capture: Your website should include lead capture tools that will grow your subscriber list through contact forms, pop-ups, or email subscriber sign-ups.
- Blog: Your blog is what will attract your target audience and increase your search engine ranking.
- Video: Videos are powerful tools for reaching your target audience and showing them what you are trying to sell.
- Website analytics: You can measure your website’s performance and growth through analytics tools. This includes charts, trends, and data visualizations that give you a clear picture if you’re heading on the right path or not.
- AI website builder assistant: This can help build your website without requiring any technical skills from your side.
To make things easier for you, you can hire a company that will provide you with travel consulting services. Here are three popular consulting firms you can contact in the travel industry:
- TravelPerk: TravelPerk provides a few good options when it comes to organizing team events based on business requirements, budget, and size. Corporate travellers can cancel their trips 2 hours before they depart and get an 80% refund. Users can receive detailed reports and live updates that are useful for traveller safety.
- Boston Consulting Group (BCG): Boston Consulting Group (BCG) is a consulting firm with offices in more than 100 cities and 50 countries worldwide. BCG will work based on their customer’s needs, and offer real-time data exchange. Their main goal is to reach net-zero climate impact in the next six years, and are working on improving sustainability.
- FCM Travel: FCM Travel focuses on supporting employees with travel management software that offers multinational support in more than 90 countries. FCM travel minimizes risk and prioritizes the traveller’s safety. Travel alerts are sent through SMS and email in order to keep all users informed.
Asking for advice from travel consulting firms helps you learn more about how you can set your travel website up.
Install a theme on your website
If you build a website on WordPress, you’ll get a default theme, but you still need to install one. Default themes aren’t that great so it’s important to choose a theme that will change your website’s appearance.
Depending on where you are creating your website, you can find plenty of themes around the internet. For example, If you are creating a website on WordPress, you’re lucky since they have Travel WordPress themes.
Other than WordPress, you can simply type the keyword “Travel website themes” on Google, and you’ll get a bunch of results that will allow you to download travel website templates for your website.
Add the right features- Corporate Travel Website
Regardless of what kind of travel website you are using, it’s always important to add features that make it glow in the spotlight. For instance, travellers might not pay too much attention to functionalities but will focus more on visual elements. On the other hand, a travel booker will focus on other functionalities that include:
- Map integration
- Price trackers
- Trip planners
- Payment collections
- Listing management
- Currency converters
All of these features are helpful for travellers on the road since they need the most help they can get.
Add user-generated content (UGC)
What’s more attractive than visiting a website and seeing positive reviews? UGC power isn’t only about your customers, but how interesting the storytelling process is. You can add stories that all your real travelers shared regarding their experiences, and include them at the very beginning of the website.
After all, UGC content gets 29% higher conversions than websites or campaigns without it. If you are concerned about creating quality content with UGC, here are a few tips to follow:
- Link your social media channels to your website: Include small icons at the bottom of your site that will lead visitors to your social media profiles. You can post interesting stories on social media that will allow customers to visit your website through links you create on social media.
- Use interactive platforms: This includes comment sections or forums where users can share tips. This allows each user to share their valuable experiences and give advice.
- Host contents: Try hosting photo contests and travel challenges that can spark creativity. You can set up a photo contest that encourages all travellers to share pictures from places they’ve been around the world.
If you visit Airbnb’s website, you’ll see that their website combines user-generated experiences, including real-life stories with photos from travellers across the globe.
Conduct usability testing – Corporate Travel Website
Usability testing is important if you want to make sure your website is on the right path. This involves getting real users to navigate through your website and providing you with valuable information regarding functionality, accessibility, and the overall user experience. Five users will find 85% of usability problems when tested continuously.
Here are a few tips to conduct usability testing for your travel website:
- Define clear objectives: Before you start your usability testing process, outline the goals that you need to use for evaluating your booking process and assess the website’s navigation.
- Include real-life scenarios: Encourage testers to interact with your website as they would in a real-life situation. This uncovers how well your website will fit with user expectations and needs.
- Gather actionable feedback: Use a combination of interviews, surveys, and observations for collecting feedback. It’s important to focus on what works well, and always maintain it.
- Continuous testing: Usability testing shouldn’t be used once, but as you implement different changes based on the feedback you receive, you should include continuous testing to make sure that there’s always improvement.
Usability testing helps you learn more about what kind of refinements you need to add to your website. It helps you get a better idea if you’re making your website user-friendly or not and if you are providing your users with good content or not.
Launching your new Corporate Travel Website
After you’ve taken the necessary measures, it’s now time to focus on your travel website. It’s not only important to create your website but to maintain it as well.
As a final step, you need your pre-launch checklist to see if everything is ready to go:
- Content quality check: Is everything written accurately, and clearly?
- Testing if your design is responsive or not: Test your website on different devices to make sure it’s user-friendly on all devices.
- Choosing the right domain name: This is important if you want to leave a good first impression and if you want to rank well on search engines. Figure out and discuss with your team members.
- Sharing User-Generated Content (UGC): Sharing stories about travel experiences can help create good first impressions and increase traffic. This will be included throughout the lifetime of your website.
- Usability testing: Make sure everything is working right, and consider user feedback.
After your checklist is good to go, your website is now all ready to be one of the best out there. As we said before, a good travel website isn’t only done once, but through feedback and updates, it’s an ongoing process.
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