Brand assets

The official Wbcom Designs logos, marks, colors, and typography.

Primary Logo

Use this logo in most instances and on light backgrounds. Allow adequate clear space all around, and do not apply other colors to the logo.

pdf SVG PNG

Reversed Secondary Logo

Use this logo in most instances and on light backgrounds. Allow adequate clear space all around, and do not apply other colors to the logo.

pdf PNG

Secondary Logo

An option to use in instances of centered designs. Use on light backgrounds. Allow adequate clear space all around, and do not apply other colors to the logo.

pdf SVG PNG

Reversed Secondary Logo

Our primary logo set against a black background. Use this over dark backgrounds or the brand colors Royal Blue or Navy.

SVG PNG

Icon

The Wbcom Designs logo icon may be used as a standalone element. Use on light backgrounds. Allow adequate clear space all around, and do not apply other colors to the icon.

pdf SVG PNG

Reversed Icon

The Wbcom Designs logo icon may be used as a standalone element. Use on dark backgrounds. Allow adequate clear space all around, and do not apply other colors to the icon.

SVG PNG

Color Set

The primary brand color is Royal Blue. It appears as a background color, action color, and text. Other primary colors appear in background colors, shapes, and icons.

Royal Blue

#235af4

light orange

#ff9900

dark blue

#153045

Dark grey

#E5ECF2

Very light orange

#fff8ec

Ink

#1E1E1E

typography

One font family are used across our range of communications:
  • Outfit Bold for headlines
  • Outfit Light, Normal for subheads, body copy, and buttons

Outfit Light

Outfit Normal

Outfit Bold

Outfit Light, Normal

Invokes elegance, professional, collegiate feel. A balance to the clean sans serif & adds interest. Used sparingly.

Download

Outfit Bold

A highly readable, modern, straightforward font. A counter balance to the serif & easily accessible (free).

Download

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