The last few years have seen a huge surge in the popularity of online betting sites. This includes both sportsbooks and casinos that operate online or via mobile devices. All you have to do is explore a resource like casino.com/canada to understand just how many platforms are available and which ones are the best.
Naturally, these sites have to work hard to stand out from the competition and attract users. They also have to keep the users they’re able to bring to their site, many of which are built via WordPress. Therefore, many online betting sites use WordPress plugins to put their best foot forward and keep users coming back. Since this type of site is relatively new, it’s worth exploring the types of plugins that are becoming most common at betting sites.
Geo Target
For online casino sites, Geo Target is an essential plugin for developers. It automatically detects the IP address of a player, filtering available games based on their location. Of course, this plugin won’t store the IP address, which is important to keep in mind. This enhances the user experience by delivering content that’s tailored to each region. After all, casino players in different parts of the world will have different interests. Plus, some bonuses and promotions are only available in certain areas, so geo-targeting becomes key for online casinos.
Yoast SEO
One of the most cost-effective ways for online casinos to promote and stand out is through proper search engine optimization (SEO). Yoast SEO has remained a top-rated WordPress plugin for years—and for good reason, so it’s natural that online betting platforms have gravitated to it. Utilizing modern AI technology, it helps generate optimized titles and meta descriptions for casino pages. This gives players a preview of the content on social media platforms.
Vegas Hero
The name of this plugin makes it clear that it’s designed for betting platforms. True to its name, Vegas Hero is built for online casinos. It provides access to over 3,000 demo casino games, allowing visitors to play purely for fun. By tracking user engagement and interest, operators can make informed decisions about whether launching a full-scale casino offering is the right move. For sites that are already doing sports betting but may want to expand to casino games, Vegas Hero is a vital plugin to have
MonsterInsights
It’s critical for betting platforms to know who is visiting their sites. This helps them better understand their user base so they know what promotions and bonuses to offer, as well as how to attract more users. That’s possible with MonsterInsights, which is one of the top-rated Google Analytics plugins. It provides comprehensive data on every user interaction. This gives betting platforms real-time analytics about the behavior of visitors, as well as demographic information. MonsterInsights can track over 100 data points, offering a wealth of actionable insights to guide decision-making.
Akismet
For all websites in the iGaming industry, security is paramount. This includes protecting customer information, preventing spam, and deflecting potential phishing attacks. This is where Akismet becomes an essential plugin to have. It uses AI-powered spam filtering to keep any messages and other user-generated content free of spam. Of course, millions upon millions of websites use it, not just betting platforms. But since safety and security always come first for betting sites, it’s become essential.
