Social media contests are a powerful way to boost engagement, grow your audience, and increase brand awareness. However, managing a successful contest requires more than just posting a giveaway. From designing eye-catching contest pages to tracking entries and ensuring compliance, using the right software can make all the difference.
In 2025, the social media contest landscape continues to evolve, with new tools and features making it easier than ever to run interactive and engaging campaigns. Here’s a list of the best software for running a social media contest in 2025, complete with key features and pricing insights.
1. Woobox
Woobox remains a top choice for businesses of all sizes looking to run a variety of social media contests. Whether it’s photo contests, sweepstakes, or polls, Woobox offers a flexible platform with robust customization options.
Key Features:
- Supports multiple contest types: giveaways, quizzes, photo and video contests.
- Easy-to-use drag-and-drop builder for contest landing pages.
- Integration with major social platforms (Facebook, Instagram, Twitter).
- Advanced analytics and reporting to track contest performance.
Pricing:
- Free plan available with basic features.
- Paid plans start at $37/month.
2. ShortStack
ShortStack is known for its intuitive interface and versatility. It’s ideal for brands that want to create highly customizable contests and landing pages without needing coding skills.
Key Features:
- Customizable templates for contests, sweepstakes, and landing pages.
- Email marketing integration for lead nurturing.
- Automated fraud detection to ensure fair contests.
- Real-time analytics and performance tracking.
Pricing:
- Free plan for basic campaigns.
- Paid plans start at $99/month.
3. Rafflecopter
Rafflecopter has long been a favorite for simple and straightforward giveaway contests. Its easy setup and user-friendly interface make it a great choice for beginners.
Key Features:
- Quick setup for giveaway contests.
- Supports multiple entry methods (e.g., social follows, email sign-ups).
- Embedded widgets for website and blog integration.
- Random winner selection tool.
Pricing:
- Free basic plan available.
- Paid plans start at $13/month.
4. Gleam
Gleam stands out with its wide range of contest types and entry options. It’s particularly popular for its gamification features, which encourage users to complete multiple actions for additional entries.
Key Features:
- Multiple campaign types: giveaways, rewards, referrals.
- Customizable entry actions (e.g., follow on social media, watch a video).
- Seamless integration with platforms like YouTube, Twitch, and TikTok.
- Fraud prevention and verification features.
Pricing:
- Free plan with limited features.
- Paid plans start at $10/month.
5. Vyper
Vyper is designed for businesses looking to create viral social media contests. Its unique leaderboard feature encourages participants to share and refer friends, increasing the contest’s reach.
Key Features:
- Gamified contest mechanics (leaderboards, reward tiers).
- Viral referral system to boost shares and engagement.
- Easy-to-use page builder with customization options.
- Built-in analytics and conversion tracking.
Pricing:
- Free trial available.
- Paid plans start at $149/month.
6. Wishpond
Wishpond is an all-in-one marketing platform that includes a robust contest builder. It’s ideal for businesses that want to integrate contests with their overall marketing strategy.
Key Features:
- Templates for photo contests, sweepstakes, and referral contests.
- Built-in email marketing and CRM tools.
- A/B testing for optimizing contest performance.
- Advanced reporting and analytics.
Pricing:
- Paid plans start at $49/month.
7. Easypromos
Easypromos offers a wide range of contest types, including Instagram and Facebook giveaways, quizzes, and photo contests. Its advanced compliance features make it a great choice for brands concerned about contest regulations.
Key Features:
- Over 20 types of promotions, including instant win and code-based contests.
- Legal and compliance support for international contests.
- White-label options for branding.
- Detailed analytics and fraud control.
Pricing:
- Free trial available.
- Paid plans start at $29/month.
8. Outgrow
Outgrow focuses on interactive content, making it perfect for brands looking to engage audiences with quizzes, calculators, and contests.
Key Features:
- Supports interactive quizzes, polls, and giveaways.
- Advanced personalization and segmentation.
- Integration with major marketing tools like HubSpot, Salesforce, and Mailchimp.
- In-depth analytics for performance tracking.
Pricing:
- Paid plans start at $25/month.
9. Agorapulse
Agorapulse is primarily known as a social media management tool, but its built-in contest and sweepstakes features make it a great all-in-one solution for running social media campaigns.
Key Features:
- Run contests directly on social media platforms.
- Social media monitoring and engagement tools.
- Detailed contest reporting and analytics.
- Team collaboration features.
Pricing:
- Paid plans start at $99/month.
10. Heyo
Heyo focuses on creating visually appealing social media contests and landing pages. It’s a great choice for brands that prioritize design and user experience.
Key Features:
- Drag-and-drop contest builder.
- Mobile-optimized landing pages.
- Social sharing incentives to boost reach.
- Real-time contest monitoring.
Pricing:
- Paid plans start at $25/month.
Choosing the Right Software for Your Needs
When selecting the best software for running a social media contest, consider the following factors:
- Contest Type: Do you want to run a simple giveaway, a photo contest, or something more interactive like a quiz or referral campaign?
- Budget: Look for a solution that fits your budget while offering the features you need.
- Ease of Use: Choose a platform with an intuitive interface that allows for quick setup and management.
- Customization Options: Ensure the software allows you to fully brand your contest and create a seamless user experience.
- Analytics and Reporting: Opt for a tool that provides detailed insights to help you measure the success of your contest and make data-driven decisions.
Final Thoughts
Running a successful social media contest in 2025 requires more than just creativity—it demands the right tools to streamline the process and maximize results. Whether you’re a small business looking for an affordable solution or a large brand seeking advanced features, there’s a software option for you.
By leveraging the right contest platform, you can engage your audience, increase brand visibility, and drive significant growth. So, choose the tool that best fits your goals and start planning your next viral social media contest today!
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10 Best Social Media Contest Tools For 2025
