In 2025, selling on just one platform isn’t enough. Whether you’re a solo entrepreneur, a remote team, or part of a hybrid eCommerce setup, expanding your reach means tapping into multiple channels—Amazon, Etsy, eBay, Shopify, Walmart, social media, and beyond. That’s where software for multichannel selling becomes essential.
The right tool does more than just list products. It syncs inventory, manages orders from every channel, updates pricing, and gives you a birds-eye view of performance—all in one place. Without it, you’re stuck in a maze of manual updates, overselling errors, and customer service headaches.
So whether you’re scaling an online store, juggling clients as an agency, or running a side hustle with global goals, multichannel selling software can save you time, prevent chaos, and boost your bottom line. Let’s explore the 10 best tools that can help you sell smarter everywhere.
What Is Multichannel Selling Software?
Multichannel selling software is a tool that helps businesses manage their products, inventory, and orders across multiple online sales channels—like Amazon, eBay, Shopify, and social media platforms—from a single dashboard. Instead of juggling each platform separately, this software automates syncing stock levels, updating listings, and processing orders to save time and reduce errors.
By using multichannel selling software, sellers can easily expand their reach without the hassle of manual updates or overselling. It streamlines operations, improves accuracy, and gives businesses a clear view of their sales performance across all channels in one place.
How to Choose the Right Software for Multichannel Selling
Choosing the right software for multichannel selling depends on your specific business needs and goals. Start by considering which sales channels you currently use or plan to expand to—make sure the software supports all of them seamlessly. Also, look for features like inventory syncing, order management, and analytics to keep your operations smooth and data-driven.
Next, think about your team size and workflow. If you work with a team or handle large volumes, pick software that offers collaboration tools and scalable plans. Don’t forget to check integrations with your existing systems like accounting or shipping software. Finally, factor in your budget and look for pricing plans that fit your financial goals without sacrificing essential features.
The Best Software for Multichannel Selling
1. Sellbrite (Web)
All-in-one multichannel selling tool for small to mid-sized eCommerce brands.
Pros:
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Easy setup with clean UI
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Real-time inventory syncing
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Integrates with major platforms
Cons:
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Limited advanced automation
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Some features locked behind higher-tier plans
Sellbrite helps you list and manage products across Amazon, Walmart, eBay, Etsy, and Shopify. It’s built with simplicity in mind, making it a great starting point for small teams and solo sellers. Its real-time syncing ensures your inventory stays accurate across all sales channels, reducing overselling and backorders.
The dashboard is intuitive, and integrations include ShipStation, BigCommerce, and WooCommerce. Pricing starts at $29/month, with higher tiers offering unlimited listings and users.
Ideal for sellers looking for a clean, easy multichannel solution without steep learning curves.
2. ChannelAdvisor (Web)
Enterprise-grade software for multichannel selling with advanced automation.
Pros:
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Extremely powerful automation
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Deep analytics and reporting
Cons:
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Expensive for small businesses
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Steeper learning curve
ChannelAdvisor is built for high-volume, data-driven sellers. It connects you with dozens of global marketplaces, automates listing processes, and provides robust analytics. It’s ideal for businesses managing complex inventory or international sales.
Expect enterprise pricing—typically custom quotes depending on your business size and needs.
Best for large eCommerce operations that need deep control and data insights.
3. Zentail (Web)
Fast-growing platform known for smart automation and modern UX.
Pros:
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Smart Repricer and automation
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Optimized for speed and scale
Cons:
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Fewer marketplace integrations than some competitors
Zentail focuses on making multichannel selling fast and scalable. It supports Amazon, Walmart, eBay, Google Shopping, and more. Features like listing health checks and a “smart” repricer set it apart from legacy tools.
Pricing is quote-based but typically starts for mid-size teams or above.
Perfect for modern eCommerce teams that want efficiency and speed.
4. Sellvia (Web)
Beginner-friendly multichannel platform with built-in product sourcing.
Pros:
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Turnkey system with built-in suppliers
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Fast U.S. shipping and fulfillment
Cons:
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Limited to Sellvia’s catalog
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Less flexibility in branding
Sellvia combines multichannel selling with a dropshipping catalog. You can push products to Shopify, WooCommerce, or other stores and let Sellvia handle fulfillment. It’s great for new sellers who want low risk and fast shipping.
Plans start at $39/month.
Best for beginners looking for a bundled product and fulfillment solution.
5. Linnworks (Web)
Robust platform with strong inventory and warehouse management tools.
Pros:
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Powerful automation rules
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Built-in shipping integrations
Cons:
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UI could be more modern
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Can feel complex at first
Linnworks is built for scaling businesses. It offers deep inventory control, warehouse management, and order routing. Integrations include Amazon, eBay, Walmart, and direct courier APIs.
Pricing is tiered and tailored to business size.
Ideal for brands that want inventory and warehouse control alongside marketplace selling.
6. Ecomdash by Constant Contact (Web)
Affordable, well-rounded solution for small to mid-sized stores.
Pros:
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Budget-friendly pricing
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Wide range of integrations
Cons:
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Outdated interface
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Slower performance at scale
Ecomdash lets you manage listings, sync inventory, and route orders across 20+ channels including Shopify, Amazon, and Etsy. It also supports print-on-demand and dropshipping workflows.
Pricing starts at $60/month.
Great for cost-conscious sellers with multiple storefronts.
7. CedCommerce (Web, Shopify App, WooCommerce Plugin)
App-based solution for sellers on Shopify and WooCommerce.
Pros:
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Flexible and customizable
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Strong support for international marketplaces
Cons:
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Requires more manual setup
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Not ideal for very large catalogs
CedCommerce offers tailored multichannel integrations for marketplaces like Lazada, Catch, Walmart, and others. It’s especially useful for WooCommerce and Shopify users looking to expand to niche markets.
Pricing varies by module.
Perfect for regional sellers wanting global reach without leaving Shopify or Woo.
8. Selro (Web)
Straightforward platform with good value for money.
Pros:
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Multi-currency support
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Built-in shipping labels
Cons:
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Basic reporting tools
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Less intuitive than modern tools
Selro supports over 20 marketplaces and shopping carts, with syncing, order management, and shipping tools. It’s built with functionality over flash, but it works well.
Pricing starts at $89/month.
Best for budget-conscious sellers with global ambitions.
9. Orderhive (Web, Android, iOS)
Inventory-first platform with solid multichannel capabilities.
Pros:
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Mobile app access
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Inventory-centric workflows
Cons:
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Steeper learning curve
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Interface can feel cluttered
Orderhive focuses on inventory automation and syncing across platforms like Shopify, Amazon, eBay, and more. It’s great for businesses that want real-time inventory control and shipping integrations.
Pricing starts at $125/month.
Great for inventory-heavy businesses that need mobile flexibility.
10. Multiorders (Web)
Simple, effective tool for order routing and product syncing.
Pros:
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Clean, modern interface
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Quick onboarding
Cons:
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Fewer customization options
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Lacks advanced analytics
Multiorders connects to Amazon, Etsy, Shopify, eBay, and more, letting you manage inventory, print shipping labels, and track orders—all from one place. It’s designed to be easy to use and efficient.
Pricing starts at $49/month.
Best for smaller teams that want a no-fuss multichannel solution.
Finding the Best Multichannel Selling Software for You
Choosing the best software for multichannel selling is all about finding the right mix of automation, channel coverage, and ease of use. Whether you’re a solo entrepreneur juggling a few platforms or a growing eCommerce team selling across marketplaces, having the right tools can make or break your efficiency. Each tool listed here offers a unique approach to multichannel selling—so focus on what aligns with your workflow, product volume, and long-term strategy. With the right software, managing multiple sales channels can be seamless, profitable, and way less stressful.
Interesting Reads:
10 Best Software for Print-on-Demand in 2025
10 Best Software for Dropshipping in 2025
Omnichannel vs. Multichannel Marketing: What is the Differences?
