In 2025, digital teams can’t afford to guess how users behave. Whether you’re running a solo blog, managing a marketing team, or launching a product in a hybrid work setup, the best software for heatmaps helps you visualize exactly where visitors click, scroll, and lose interest. These visual insights remove guesswork, letting you fix friction points, boost conversions, and improve UX with data you can actually see.
From landing pages to eCommerce funnels, heatmap tools have become a non-negotiable part of smart optimization workflows. And the best part? Many tools today combine heatmaps with session recordings, A/B testing, and real-time feedback—all in one dashboard. In this blog, we’ll walk you through the 10 best software for heatmaps in 2025, breaking down their features, pricing, and ideal use cases to help you find the perfect fit.
What Is Heatmap Software?
Heatmap software is a visual analytics tool that shows how users interact with your website or app. It tracks user behavior—like clicks, scrolls, taps, and mouse movements—and turns that data into color-coded maps. Red areas are “hot,” showing high engagement, while blue areas are “cold,” indicating low activity.
Instead of digging through spreadsheets or interpreting abstract metrics, heatmap software gives you a visual snapshot of what’s working—and what’s being ignored. This makes it easier to identify friction points, optimize your layout, and improve user experience without guessing.
In short, the best software for heatmaps gives you an X-ray view of your digital space, helping you make smarter design and content decisions based on real user behavior. Whether you’re tweaking a product page or redesigning your homepage, it’s a must-have tool for fast, data-driven insights.
How to Choose the Best Software for Heatmaps
Finding the best software for heatmaps depends on your specific goals—whether you’re optimizing a landing page, analyzing user behavior across an eCommerce store, or improving UX for a SaaS dashboard. Start by clarifying what kind of insights you need: do you want to track clicks, scrolling behavior, or real-time user movement?
Next, look for features that align with your workflow. The best software for heatmaps should offer easy setup, intuitive visualizations, and integration with your existing analytics stack. Bonus points if it includes session recordings, A/B testing tools, or user segmentation.
Don’t overlook pricing and data limits. Some tools offer free plans with basic heatmaps, while others scale with traffic or feature sets. If you’re part of a team, make sure collaboration tools and multi-user access are built in. Lastly, test the tool yourself—most platforms offer free trials.
Best Software for Heatmaps
1. Mouseflow (Web)
Best for: Comprehensive behavior analysis with multiple heatmap types.
Pros:
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Offers six types of heatmaps: click, scroll, movement, attention, live, and geo.
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Captures every user session without sampling.
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Includes session recordings, funnels, and form analytics.
Cons:
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Interface can be overwhelming for beginners.
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Limited pageviews on the free plan.
Mouseflow stands out by providing a wide array of heatmap types, giving a holistic view of user interactions. Its ability to capture every session ensures accurate data, making it ideal for teams seeking in-depth behavioral insights.
Pricing: Free plan available; paid plans start at $39/month.
2. Smartlook (Web, Android, iOS)
Best for: Real-time analytics for websites and mobile apps.
Pros:
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Supports both web and mobile platforms.
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Provides always-on session recordings.
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Offers event tracking and funnel analysis.
Cons:
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Advanced features require a learning curve.
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Free plan has limited data retention.
Smartlook excels in delivering real-time insights across platforms. Its continuous session recordings and detailed event tracking make it a go-to for teams aiming to understand user behavior deeply.
Pricing: Free plan available; paid plans start at $55/month.
3. Hotjar (Web)
Best for: User-friendly interface with essential heatmap features.
Pros:
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Intuitive setup and navigation.
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Includes feedback polls and surveys.
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Offers session recordings alongside heatmaps.
Cons:
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Limited customization options.
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Data sampling on lower-tier plans.
Hotjar is renowned for its ease of use, making it suitable for teams new to heatmap analysis. Its combination of visual data and user feedback tools provides a balanced approach to UX optimization.
Pricing: Free plan available; paid plans start at $39/month.
4. Lucky Orange (Web)
Best for: Real-time user tracking and interaction analysis.
Pros:
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Live visitor monitoring.
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Dynamic heatmaps that update in real-time.
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Integrated chat and survey tools.
Cons:
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Interface may feel dated.
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Limited integrations compared to competitors.
Lucky Orange offers a dynamic approach to user analysis, with real-time tracking and interactive tools. It’s particularly useful for teams looking to engage with users directly and understand their behavior as it happens.
Pricing: Free plan available; paid plans start at $39/month.
5. FullStory (Web)
Best for: In-depth session replay and frustration detection.
Pros:
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Advanced session replay capabilities.
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AI-driven insights into user frustration.
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Seamless integration with various analytics tools.
Cons:
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Higher pricing tiers.
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May be complex for small teams.
FullStory provides a detailed look into user sessions, highlighting areas of friction and potential improvements. Its AI-driven analysis is beneficial for teams aiming to enhance user satisfaction proactively.
Pricing: Custom pricing based on usage.
6. Crazy Egg (Web)
Best for: Quick setup and straightforward heatmap insights.
Pros:
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Easy to implement and use.
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Offers A/B testing features.
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Provides scroll maps and confetti reports.
Cons:
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Limited advanced analytics.
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Basic user segmentation.
Crazy Egg is ideal for teams seeking a no-fuss solution to understand user interactions. Its straightforward reports and testing capabilities allow for rapid optimization decisions.
Pricing: Plans start at $24/month.
7. Contentsquare (Web)
Best for: Enterprise-level digital experience analytics.
Pros:
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Comprehensive behavioral analytics.
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AI-powered insights and recommendations.
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Supports large-scale data analysis.
Cons:
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Premium pricing.
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Requires onboarding for full utilization.
Contentsquare offers a robust platform for enterprises looking to delve deep into user behavior. Its AI-driven tools and extensive analytics make it a powerful asset for large teams.
Pricing: Custom pricing based on enterprise needs.
8. Plerdy (Web)
Best for: Conversion rate optimization with heatmap support.
Pros:
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Real-time heatmap data.
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Includes SEO audit tools.
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Affordable pricing tiers.
Cons:
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Interface can be cluttered.
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Limited mobile app support.
Plerdy combines heatmap analysis with SEO and conversion tools, providing a multifaceted approach to website optimization. It’s particularly beneficial for small to medium businesses.
Pricing: Free plan available; paid plans start at $29/month.
9. Inspectlet (Web)
Best for: Detailed form analytics and session recordings.
Pros:
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High-resolution session recordings.
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Advanced filtering options.
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Form analytics to identify drop-offs.
Cons:
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Limited heatmap customization.
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Basic reporting features.
Inspectlet focuses on providing detailed session replays and form analysis, helping teams pinpoint specific user behaviors and form abandonment issues.
Pricing: Free plan available; paid plans start at $39/month.
10. VWO (Visual Website Optimizer) (Web)
Best for: A/B testing combined with heatmap insights.
Pros:
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Integrated A/B testing and multivariate testing.
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Heatmaps and click maps included.
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Comprehensive analytics dashboard.
Cons:
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Steeper learning curve.
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Higher cost for full feature access.
VWO offers a robust platform for teams aiming to test and optimize their websites continuously. Its combination of testing tools and heatmap analytics supports data-driven decision-making.
Pricing: Custom pricing based on requirements.
Final Thoughts on Choosing the Best Software for Heatmaps
The best software for heatmaps gives you a visual edge in understanding how users interact with your site—where they click, scroll, and hesitate. Whether you’re running a solo blog, managing an eCommerce platform, or optimizing landing pages for a SaaS business, a heatmap tool can quickly reveal UX roadblocks and highlight opportunities.
Every tool in this list brings something valuable to the table. Some focus on simplicity, others on deep analytics or seamless integrations. Choose one that fits your workflow, budget, and team size. Try a few trials, compare real-time insights, and pick the heatmap tool that turns user behavior into clear action steps.
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