Gathering honest, actionable customer feedback is more crucial than ever. Studies show that 77% of consumers view brands more favorably if they actively seek out and act on their opinions. But simply asking for feedback isn’t enough — how you collect, analyze, and respond to it can make or break customer loyalty. That’s why choosing the right software for customer feedback is a game-changer for businesses of all sizes. Whether you’re a solo entrepreneur juggling multiple roles, part of a remote team aiming to stay in sync, or leading a large support department, the tools you use to listen to your customers can unlock insights that fuel smarter decisions and better products.This guide breaks down the 10 best software for customer feedback, highlighting the features, pros, cons, and pricing that help you choose the perfect fit for your unique needs.
What Is Customer Feedback Software?
Customer feedback software is a digital tool designed to help businesses collect, organize, and analyze opinions, reviews, and suggestions from their customers. Instead of relying on manual surveys or scattered emails, this software streamlines the entire feedback process, making it easier to gather real-time insights directly from users. It often includes features like survey creation, rating systems, comment tracking, and data visualization.
The main goal of customer feedback software is to turn raw customer input into actionable data. Whether you’re a small business owner wanting to improve your product or a large company aiming to boost customer satisfaction, this software helps you understand what your customers really think. By using it, teams can quickly identify pain points, spot trends, and make informed decisions that enhance the overall customer experience.
How to Choose the Right Software for Customer Feedback
Choosing the right software for customer feedback starts with understanding your specific needs. Consider the size of your business, the channels you use to interact with customers, and the type of feedback you want to collect—whether it’s quick ratings, detailed surveys, or open-ended comments. Look for tools that offer easy-to-use interfaces and flexible survey options, so you can tailor questions to fit your goals without overwhelming your audience.
Next, think about integrations and reporting features. Your feedback software should seamlessly connect with your existing tools like CRM, email marketing, or helpdesk platforms to streamline workflows. Also, prioritize software that provides clear, real-time analytics and visual reports, helping you quickly spot trends and make data-driven decisions. Lastly, weigh pricing plans to find a balance between features and budget, ensuring you get the most value without overspending.
The Best Software for Customer Feedback
1. Typeform — Web, iOS, Android
Typeform turns boring surveys into engaging conversations. It’s perfect for teams and individuals who want visually appealing, user-friendly forms that customers actually enjoy filling out.
Pros:
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Beautiful, interactive survey designs
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Easy drag-and-drop editor
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Integrates well with popular apps like Slack, HubSpot, and Google Sheets
Cons:
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Limited advanced analytics on free plan
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Can get pricey for large response volumes
Typeform stands out for its sleek user experience and conversational survey style that boosts response rates. It supports conditional logic, making surveys feel more personalized. You can embed forms on websites, send via email, or share links directly. Plus, Typeform’s integrations automate feedback workflows, syncing data with CRM or project management tools.
Pricing starts with a free plan offering basic surveys and scales to paid plans from $25/month. Ideal for teams wanting a stylish yet powerful feedback tool without a steep learning curve.
2. SurveyMonkey — Web, iOS, Android
SurveyMonkey is a veteran in the feedback space known for robust survey features and detailed analytics, best suited for businesses needing depth and flexibility in customer feedback.
Pros:
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Comprehensive question types and templates
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Advanced data analysis and reporting
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Strong security and compliance options
Cons:
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Can be overwhelming for beginners
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Pricier plans for premium features
SurveyMonkey’s strength lies in its powerful survey builder and analytics suite. It supports multi-language surveys, A/B testing, and custom branding. You can gather feedback through email, websites, or social channels, and export data easily for deep dives. It’s perfect for companies with complex research needs and teams who want granular insights.
Pricing includes a limited free version and paid plans starting at $32/month. If you want a mature tool with advanced reporting, SurveyMonkey delivers.
3. Hotjar — Web
Hotjar combines customer feedback with behavior analytics, ideal for product teams and marketers focused on user experience improvements.
Pros:
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Heatmaps and session recordings alongside feedback
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Easy-to-install feedback widgets
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Visualize customer interactions in real time
Cons:
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Limited survey customization
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More UX-focused, less on deep survey analysis
Hotjar uniquely blends traditional feedback forms with behavioral data. You can see exactly how visitors interact with your site and capture their thoughts with simple polls or surveys. This dual insight helps prioritize UX fixes and product changes based on real user pain points.
Pricing starts free with basic features; paid plans begin at $39/month. Best for teams wanting actionable user experience data combined with customer feedback.
4. Qualtrics XM — Web
Qualtrics XM is a premium experience management platform designed for enterprises needing comprehensive customer feedback and journey analytics.
Pros:
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Highly customizable and scalable
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Deep analytics and AI-powered insights
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Extensive integration options
Cons:
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Expensive for small businesses
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Steeper learning curve
Qualtrics XM excels in offering a full customer experience suite. It covers feedback collection, sentiment analysis, and journey mapping—all backed by AI to surface trends automatically. The platform supports multiple feedback channels and integrates with CRM, ERP, and marketing tools to drive action across departments.
Pricing is customized based on business needs. If your company demands a robust, enterprise-grade feedback solution, Qualtrics is a go-to.
5. UserVoice — Web, iOS
UserVoice specializes in gathering product feedback and feature requests, perfect for product managers and customer success teams focused on roadmap planning.
Pros:
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Dedicated feedback forums and voting systems
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Integrates with Jira, Salesforce, and Zendesk
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Prioritize features based on customer votes
Cons:
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Interface can feel dated
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Limited free options
UserVoice builds a community-driven feedback loop where customers submit ideas, vote, and comment. Product teams use this data to prioritize development efforts and communicate transparently with users. The tool also provides analytics to track satisfaction trends.
Pricing starts around $499/month, targeting mid-to-large companies. If your goal is structured product feedback and feature prioritization, UserVoice delivers solid value.
6. GetFeedback — Web
GetFeedback is an intuitive feedback platform geared toward sales and support teams who want fast, actionable customer insights.
Pros:
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Easy-to-use survey builder
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Salesforce integration for real-time data sync
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Mobile-friendly surveys
Cons:
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Limited customization on lower tiers
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Reporting could be more advanced
GetFeedback simplifies the feedback process by connecting survey data directly to Salesforce, making it easy for sales and support reps to act on customer comments quickly. It offers pre-built templates and supports multiple channels like email, SMS, and web.
Pricing starts at $50/month with paid plans unlocking more features. Great for teams deeply invested in CRM-driven feedback loops.
7. Google Forms — Web, iOS, Android
Google Forms is a free, no-frills feedback tool ideal for quick surveys and teams on a tight budget.
Pros:
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Completely free with unlimited responses
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Simple to create and share forms
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Real-time collaboration with Google Workspace
Cons:
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Limited design and branding options
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Basic analytics and reporting
Google Forms is straightforward and accessible for anyone familiar with Google’s ecosystem. While it doesn’t offer advanced feedback features, it’s perfect for teams needing quick surveys, event feedback, or simple data collection without cost or setup hassle.
Free for all Google users, making it an unbeatable choice for budget-conscious teams or personal projects.
8. Canny — Web, iOS
Canny focuses on transparent customer feedback management and feature request tracking, ideal for SaaS companies and startups.
Pros:
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User-friendly feedback boards
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Voting and commenting features
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Integrations with Slack, Intercom, and Jira
Cons:
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Limited survey options beyond feature requests
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Paid plans required for advanced reporting
Canny lets customers suggest ideas, vote, and track progress in a community forum-style interface. This transparency boosts trust and helps product teams make data-driven decisions. Integrations connect feedback with daily tools, streamlining workflows.
Pricing starts at $50/month with higher tiers offering analytics. Best for product teams prioritizing customer-driven roadmaps.
9. Survicate — Web, iOS
Survicate offers versatile survey tools embedded in websites, emails, and apps, suitable for marketers and UX teams.
Pros:
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Multiple survey types including NPS and microsurveys
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Easy integrations with CRMs and analytics tools
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Custom targeting and segmentation
Cons:
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Can be pricey as you scale
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Learning curve for advanced targeting
Survicate shines with its flexible survey delivery and targeting options. You can launch pop-ups, slide-ins, or embedded surveys tailored to visitor behavior, helping gather feedback at the right moment. It also syncs smoothly with tools like HubSpot and Google Analytics for richer insights.
Free tier available; paid plans start at $49/month. Ideal for teams needing targeted, contextual feedback across digital channels.
10. Feedbackify — Web
Feedbackify offers simple website feedback widgets, perfect for small businesses and startups wanting quick user insights.
Pros:
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Easy widget setup and customization
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Anonymous or identified feedback collection
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Affordable pricing
Cons:
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Limited survey complexity
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Fewer integrations than competitors
Feedbackify focuses on quick, on-site feedback capture. Its drag-and-drop widget builder makes adding feedback forms to your website a breeze. While it lacks advanced analytics, it’s great for getting immediate customer impressions without fuss.
Plans start at $19/month, making it a budget-friendly option for smaller teams.
Final Thoughts
Finding the right software for customer feedback can transform how you listen to your audience and improve your products or services. With so many options available, focusing on ease of use, integration capabilities, and insightful reporting will help you pick a tool that truly fits your workflow and goals. Whether you’re a solo entrepreneur, a growing team, or a large enterprise, the right feedback software empowers you to turn customer voices into meaningful actions. Investing in the best software for customer feedback isn’t just about collecting opinions—it’s about building stronger connections and driving lasting success.
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