More than ever, businesses are leaning into automation to manage high customer expectations across platforms like websites, WhatsApp, and social media. Studies show that 74% of users now prefer engaging with chatbots for quick queries. The best software for chatbot automation helps you scale support, streamline lead gen, and even close sales—all while you sleep.
Whether you’re a solopreneur building a Shopify store, part of a hybrid customer support team, or running a SaaS company with global users, a smart chatbot can take your operations to the next level. But not all bots are built the same. Some are plug-and-play with basic flows, others offer advanced AI with deep CRM integrations.
So which platform is right for you? Let’s explore the top 10 picks for 2025 that blend ease, performance, and powerful automation.
What Is Chatbot Automation Software?
Chatbot automation software is a tool that allows businesses to create, deploy, and manage automated chat experiences across platforms like websites, social media, and messaging apps. These tools simulate human conversations using pre-defined flows, AI, or natural language processing (NLP), helping businesses engage with users, answer common questions, qualify leads, and offer instant support—without a human constantly on standby.
Instead of relying on live agents for every customer query, chatbot automation software handles repetitive tasks 24/7. This not only boosts response speed but also frees up your team to focus on high-value interactions. Whether you’re running an online store, managing customer service, or qualifying leads for your sales team, this software brings scalability and consistency to the table.
How to Choose the Right Chatbot Automation Tool
Start by identifying your main goal—whether it’s improving customer service, capturing leads, or boosting eCommerce sales. From there, look for software for chatbot automation that fits your audience and channels. For example, if your customers hang out on Facebook or Instagram, pick a tool that integrates natively with those platforms. Also, make sure it supports the kind of automation you need—whether it’s rule-based chat flows or AI-powered responses.
Next, consider ease of use, integrations, and pricing. If you’re part of a small team, you’ll want a tool with a drag-and-drop builder and built-in templates. Larger teams might need advanced features like analytics, CRM sync, and multi-agent handoff. Always check if the software scales with your growth—some start free but get expensive fast. The right tool should make automation simple, effective, and flexible enough to grow with your business.
The Best Software for Chatbot Automation
1. ManyChat – Web, Android, iOS
Best for eCommerce businesses and marketing teams.
Pros
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Seamless Facebook Messenger & Instagram integration
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Visual drag-and-drop bot builder
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Integrates with Shopify, Zapier, and Mailchimp
Cons
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Limited features on the free plan
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Focused more on marketing use cases
ManyChat is built with marketers in mind. Its interface is simple enough for beginners, yet robust enough to run complex campaigns across Messenger, Instagram DMs, and even WhatsApp. The pre-made templates are helpful, and its audience segmentation features let you personalize conversations easily.
Pricing: Free plan available; Pro plan starts at $15/month
Verdict: Great if you’re running an online store and want to boost engagement and sales.
2. Tidio – Web, Android, iOS
Best for small businesses needing multichannel chat.
Pros
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Combines live chat and chatbot features
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Built-in support for Messenger, email, and website chat
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Affordable pricing tiers
Cons
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Fewer AI capabilities than advanced tools
Tidio offers an ideal mix of live support and automation. The setup takes just minutes, and you can start automating responses while your team focuses on more complex tasks. Bonus: It offers real-time visitor tracking and integrates with platforms like Wix and WordPress.
Pricing: Free basic version; paid plans from $29/month
Verdict: Perfect for small teams wanting real-time chat plus automation in one clean interface.
3. Chatfuel – Web
Best for no-code bot building for Messenger and Instagram.
Pros
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Intuitive bot builder
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Strong analytics dashboard
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Fast setup with templates
Cons
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Messenger/Instagram only
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Advanced features locked behind paid plans
Chatfuel is laser-focused on Facebook and Instagram, making it ideal if your brand thrives on social media. You can launch a working bot in under 10 minutes, and its campaign tracking tools help optimize every conversation for conversion.
Pricing: Free tier; Pro starts at $15/month
Verdict: A must-have for social-first businesses and influencers.
4. Landbot – Web
Best for creating conversational landing pages.
Pros
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Powerful no-code builder
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Create chat-based landing pages
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Supports web, WhatsApp, and Messenger
Cons
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Limited third-party integrations
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Can get pricey with add-ons
Landbot flips the script by turning forms and landing pages into chat interfaces. It’s a game-changer if you’re optimizing for lead capture. From surveys to support flows, its drag-and-drop interface makes even complex flows feel effortless.
Pricing: Free plan available; paid plans from €30/month
Verdict: Ideal for marketers and growth hackers focused on lead conversion.
5. Drift – Web
Best for B2B sales teams and lead qualification.
Pros
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Advanced AI and routing
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Powerful CRM integrations
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Supports ABM (Account-Based Marketing)
Cons
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High learning curve
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Expensive for small businesses
Drift is less chatbot and more digital sales assistant. It helps qualify leads, schedule demos, and convert visitors faster with AI-driven conversations. Integrations with Salesforce, HubSpot, and Slack make it a powerful player for sales-heavy orgs.
Pricing: No public pricing; custom quotes
Verdict: A serious tool for sales teams that want results, not just responses.
6. Intercom – Web, iOS, Android
Best for customer success teams.
Pros
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Combines live chat, automation, and knowledge base
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Personalized customer journeys
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Easy A/B testing and targeting
Cons
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Premium pricing
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Complex for solo users
Intercom blends automation with human support seamlessly. You can build custom bots for onboarding, support, and feedback collection. Plus, its inbox and ticketing tools are perfect for SaaS teams managing large customer bases.
Pricing: Starts at $74/month
Verdict: Worth it for scaling support and building a cohesive CX strategy.
7. MobileMonkey – Web
Best for multichannel marketing automation.
Pros
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Omnichannel messaging: SMS, web, Instagram, Facebook
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Unified inbox
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AI chatbot templates
Cons
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Limited CRM tools
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UI could be more modern
MobileMonkey shines in outreach. You can engage users across different platforms and unify conversations into one inbox. It also offers tools for list-building, drip campaigns, and retargeting.
Pricing: Free plan available; paid from $21.75/month
Verdict: Excellent for marketers who want one tool to reach customers everywhere.
8. Botpress – Web, Desktop (Open Source)
Best for developers and advanced use cases.
Pros
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Fully open-source
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Modular architecture
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Strong NLP engine
Cons
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Developer skills required
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Steeper learning curve
Botpress offers ultimate control over your chatbot. If you’re building something deeply customized and AI-driven, this is a developer’s dream. From NLP to role-based permissions, you can fine-tune every interaction.
Pricing: Free (Open Source); paid plans for enterprise
Verdict: Ideal for dev teams or businesses needing total control.
9. Zoho SalesIQ – Web, Android, iOS
Best for Zoho ecosystem users.
Pros
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Great CRM integration
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Custom bot flows with Zobot
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Visitor tracking and analytics
Cons
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Limited outside-Zoho integrations
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Not ideal for complex workflows
Zoho SalesIQ lets you build chatbots (Zobot) and connect them with CRM, campaign tools, and helpdesk software. If you’re already in the Zoho universe, it’s an obvious choice.
Pricing: Free basic plan; premium from $10/month
Verdict: Best for businesses already using Zoho apps.
10. Freshchat (by Freshworks) – Web, iOS, Android
Best for customer support automation.
Pros
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AI-powered bots with Freddy AI
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Omnichannel messaging
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Integrated ticketing
Cons
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Some features gated behind higher tiers
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Learning curve for new users
Freshchat helps automate conversations without losing the human touch. It supports bots for support and sales, and you can escalate to a live agent easily. Great for support-heavy teams using Freshdesk or Freshsales.
Pricing: Free plan available; paid from $19/agent/month
Verdict: Ideal for businesses focused on efficient customer support automation.
Final Thoughts
Choosing the best software for chatbot automation isn’t just about ticking off features—it’s about finding a solution that fits your workflow, your audience, and your growth goals. Whether you’re automating customer service, qualifying leads around the clock, or simply trying to boost user engagement without burning out your team, the right chatbot tool can make a massive difference.
Each platform we’ve reviewed brings something unique to the table—some shine with AI-powered responses, others with multichannel support or seamless eCommerce integrations. So take stock of your needs, test a few free trials, and pick a tool that not only solves your current challenges but also sets you up for future success. Chatbot automation isn’t just a trend—it’s a smarter way to do business in 2025.
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