Amazon FBA (Fulfillment by Amazon) has opened the floodgates for entrepreneurs, small businesses, and hybrid teams looking to scale without worrying about warehousing or shipping. But as competition grows in 2025, relying on spreadsheets and manual work just won’t cut it. Whether you’re managing a solo side hustle or a full-blown eCommerce team, the right software for Amazon FBA sellers can automate inventory tracking, streamline product research, simplify PPC, and help you stay ahead of competitors.
From tracking profits to optimizing keywords and finding high-margin products, FBA tools now cater to every step of your workflow. In this roundup, we’ll break down the 10 best tools that are making Amazon FBA smarter, faster, and more profitable this year.
What Is Amazon FBA Software?
Amazon FBA software is a set of digital tools designed to help sellers manage, optimize, and scale their Fulfillment by Amazon (FBA) businesses. These tools automate many time-consuming tasks—like product research, keyword tracking, inventory forecasting, PPC ad management, and profit analytics—so sellers can focus on growing their brand instead of juggling spreadsheets or guessing what’s working.
Whether you’re a solo entrepreneur or part of a hybrid eCommerce team, software for Amazon FBA sellers acts as a personal assistant, marketing analyst, and operations manager all rolled into one. It helps you stay ahead of Amazon’s changing algorithms, outsmart competitors, and keep your margins healthy. From sourcing profitable products to automating repricing strategies, FBA software is a must-have in today’s fast-moving marketplace.
How to Choose the Right Software for Amazon FBA Sellers
Choosing the best software for Amazon FBA sellers starts with understanding your current business stage and priorities. If you’re just starting out, focus on tools that offer product research, keyword analysis, and competitive insights. As your store grows, you’ll need advanced features like inventory forecasting, profit tracking, and automated repricing to keep your operations smooth.
Next, consider platform compatibility and integration. Look for software that works seamlessly with your Amazon seller account and any third-party tools you already use—like Shopify, QuickBooks, or your shipping platform. Ease of use is also key; a clean dashboard and intuitive UX can save hours of frustration. Finally, weigh pricing vs. value. While free plans are great for testing, premium features are often well worth the investment once you scale.
The Best Software for Amazon FBA Sellers
1. Jungle Scout (Web)
Best for: Product research and competitor analysis
Jungle Scout has become the gold standard when it comes to software for Amazon FBA sellers—particularly those obsessed with finding the next winning product. The platform boasts a massive database of millions of Amazon listings and delivers actionable insights like sales volume, competition levels, and potential profit margins.
Its standout features include the Chrome extension that gives instant data while browsing Amazon, the Product Tracker to monitor performance over time, and the Keyword Scout for targeting high-converting search terms. Plus, the Supplier Database helps you connect with reliable manufacturers right from the dashboard.
Pros:
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Powerful product research tools
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Accurate sales and demand estimates
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Chrome extension for real-time research
Cons:
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Premium pricing may deter new sellers
Pricing: Starts at $49/month
Ideal for: Sellers serious about finding data-backed product opportunities.
2. Helium 10 (Web, Android, iOS)
Best for: All-in-one suite for FBA sellers
Helium 10 is a powerhouse suite that does everything—from product research to keyword optimization, listing audits, and advertising. It’s popular among sellers who want a comprehensive command center to manage every aspect of their Amazon business.
Tools like Cerebro (reverse ASIN lookup), Magnet (keyword research), and Profits (financial dashboard) are particularly useful. The mobile app is surprisingly robust, allowing sellers to run audits and track campaigns on the go.
Pros:
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Complete SEO, PPC, and listing optimization features
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Mobile app access
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Offers a free tier for beginners
Cons:
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Can feel overwhelming due to the number of tools
Pricing: Free plan available; Paid plans start at $39/month
Ideal for: Sellers who want an all-in-one platform to manage everything.
3. SellerApp (Web)
Best for: Data-driven decision makers
SellerApp is the go-to platform for FBA sellers who thrive on analytics. It combines smart tools for listing optimization, keyword tracking, PPC management, and ASIN performance analysis into one sleek dashboard.
Its AI-backed recommendations help you improve listing visibility, reduce ACoS, and rank higher in search. For users running ad campaigns or refining content, SellerApp provides insightful heatmaps and real-time keyword metrics.
Pros:
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Advanced keyword and PPC tools
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Real-time listing and ASIN analytics
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Data-driven suggestions to improve performance
Cons:
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The interface can be overwhelming at first glance
Pricing: Starts at $49/month
Ideal for: Sellers who love making decisions based on deep analytics.
4. ZonGuru (Web)
Best for: Branding and customer connection
ZonGuru focuses on what many tools ignore—customer engagement and brand loyalty. Along with the typical product research and listing tools, it offers features like customer email automation, review requests, and a unique Love-Hate product scoring system that rates how buyers feel.
It’s ideal for sellers looking to build a brand, not just flip products. The platform also excels in onboarding and guiding new users through its workflows.
Pros:
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Tools for customer communication and branding
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In-depth competitor tracking
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Excellent user support
Cons:
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Mobile functionality is limited
Pricing: From $39/month
Ideal for: Sellers focused on customer experience and brand-building.
5. AMZScout (Web, Chrome Extension)
Best for: Beginners and part-time sellers
AMZScout keeps things simple and accessible, which is why it’s a favorite among new sellers and side hustlers. The Chrome extension delivers instant product research insights directly on Amazon pages.
With AMZScout, you can validate ideas in real time using historical data, pricing trends, and demand scores. While it lacks the deep analytics of bigger tools, its ease of use makes it ideal for testing ideas quickly.
Pros:
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Clean, user-friendly interface
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Quick research via Chrome extension
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Perfect for fast validation
Cons:
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Lacks some advanced analytics features
Pricing: Starts at $29/month
Ideal for: First-time sellers and casual Amazon entrepreneurs.
6. Sellics (Web)
Best for: Amazon PPC and profitability tracking
Sellics is built with performance in mind. It’s particularly strong in ad management, allowing sellers to automate and optimize their PPC campaigns using AI. Whether you’re trying to improve ACoS or scale ad performance, Sellics helps you squeeze more ROI from your spend.
Beyond ads, it offers real-time profit dashboards, keyword insights, and even review tracking—making it a robust solution for scaling.
Pros:
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Strong PPC and automation tools
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Built-in profit and ad spend tracking
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Keyword and review analysis
Cons:
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Advanced PPC tools are locked behind higher-tier plans
Pricing: From $250/month (based on ad spend)
Ideal for: Serious sellers investing in Amazon advertising.
7. InventoryLab (Web)
Best for: Inventory and financial control
InventoryLab focuses on the backend of your FBA operation—inventory, accounting, and shipments. Its Scoutify sourcing app helps you make profitable decisions while scouting products in stores or online.
The software integrates directly with Amazon to handle label printing, shipment creation, and expense tracking, making your backend operations smoother and more accurate.
Pros:
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Excellent inventory tracking
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Built-in accounting tools
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Strong FBA shipment support
Cons:
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No mobile app for core platform features
Pricing: $69/month
Ideal for: Sellers who prioritize backend control and bookkeeping.
8. Teikametrics (Web)
Best for: AI-powered ad automation
Teikametrics is a top-tier ad automation tool that uses machine learning to optimize campaigns across Amazon and Walmart. It automates bid adjustments, target selection, and budget pacing to reduce manual overhead while improving ad efficiency.
It’s especially useful for sellers managing large inventories or running multi-marketplace campaigns. The detailed reporting helps you understand exactly where your dollars are going.
Pros:
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AI-powered ad optimization
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Supports Amazon and Walmart
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Smart campaign structuring
Cons:
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Not ideal for beginners or smaller sellers
Pricing: Custom pricing based on ad spend
Ideal for: Sellers with aggressive growth and ad budgets.
9. Keepa (Web, Chrome Extension)
Best for: Price trend research
Keepa is a lightweight tool, but don’t underestimate its impact. The browser extension overlays historical pricing, sales rank data, and trend lines right onto Amazon listings. This makes it a must-have for anyone trying to understand market patterns or seasonal demand.
It doesn’t offer full-suite FBA features but pairs perfectly with your research toolkit.
Pros:
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Easy-to-understand charts
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Tracks historical pricing and trends
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Free to start
Cons:
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Not a full-featured suite
Pricing: Free with optional premium features
Ideal for: Sellers doing pricing strategy and competitive research.
10. RepricerExpress (Web)
Best for: Automated price adjustments
RepricerExpress is built for sellers in ultra-competitive markets, where winning the Buy Box often comes down to price. It enables real-time price updates based on rules you set—like matching competitor prices without going below your minimum margin.
It also supports multiple marketplaces, making it ideal for sellers with diverse sales channels.
Pros:
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Lightning-fast repricing engine
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Cross-marketplace support
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Custom rule automation
Cons:
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Interface feels outdated
Pricing: From $85/month
Ideal for: Sellers competing on price and speed.
Choose the Best Software for Amazon FBA Sellers with Confidence
Finding the right software for Amazon FBA sellers can make or break your success on the platform. The best tools help you streamline operations, automate routine tasks, uncover winning products, and stay ahead of the competition. Whether you’re a solo entrepreneur managing a side hustle or a full-scale team running a multi-product store, the right solution will save time, reduce errors, and maximize profits.
Each tool on this list shines in its own way—some are great for product research, others for analytics or automation. Think about your current workflow, pain points, and goals. Then match a tool that aligns with your growth stage. With the right software for Amazon FBA sellers in your toolkit, you’ll run a smarter, faster, and more profitable business.
Interesting Reads:
10 Best Software for Product Sourcing in 2025
10 Best Software for Inventory Forecasting in 2025
Incredible Benefits of Online Community for Your e-Commerce Store
