Modern iGaming websites have much to offer, so it is no surprise that people from different parts of the world use their services. A lot of gamblers are only interested in the games and offers, but others pay attention to elements, such as the design.
Every modern iGaming operator needs to look good to appeal to clients. With that said, sites also have to change their design from time to time, especially if they have been in the business for years.
There are many reasons why companies need to do that, but a lot of brands seem to forget about those things. Therefore, it’s time to learn the ins and outs of them.
Changing the design will allow players to experience something new
The first big reason why many iGaming operators change their design is because it allows players to experience something new. Many casino and sportsbook owners underestimate this, but it can have a massive impact on players. This is especially true if the gambling site never changed its appearance.
Every company has a different approach when it comes down to changing its design. Some brands will only focus on their colors, whereas others will redesign everything from the ground up. Both things take time, but the result is usually worth it because even existing customers will feel as if they’re using a new platform.
The redesigning process can be very time-consuming and expensive. The price and duration will depend on the designer and the specific changes that the iGaming site owner is interested in.
The types of colors that most iGaming operators focus on
All big gambling companies that have experience in the business are using their unique brand colors. People have learned to associate the sites with these colors, but sometimes, companies want to change their appearance.
Although every site is free to choose a different color, it seems like most will focus on one of these four: White, Black, Red, and Blue. If you pay close attention to most brands, you will see that they often mix these four colors. Red is one of the most important options because it brings users’ attention, so sites often use it where they want to have a “call to action.”
The new look will help clients with navigation
Aside from wanting to look fresh and new for clients, some websites change their design for different reasons. One of them is because they want to make it easier for clients to find what they want.
Speaking of finding something, a lot of sites that have been doing reviews of iGaming platforms offer all kinds of content. Since they increased in size over time, they had to change something so that they could feel contemporary and allow people to find a given option much faster. That’s one of the reasons why options like Efirbet.com went through a complete redesign, allowing readers to access a more modern site and find professional reviews much faster than usual.
When it comes down to improving navigation and iGaming platforms, the main change that sites focus on is adding new menus. Some companies will even develop in-house tools, such as smart search features. It may not seem that important, but this can have a massive change in the way people browse for options.
Optimize for betting conversion
The next big reason many gambling companies decide to change their design is because of conversion. Digital marketing plays a very important role for brands, and they want to make sure they’re competitive.
As mentioned when talking about the colors, using specific options can increase the CTA. This is also true when there is a complete page redesign.
Optimizing iGaming sites for betting conversion is not easy and often takes more time than expected. Site owners need to analyze users’ behavior and consider how changing something can affect it. For example, some like promoting their bonuses on the home page because they believe this will lead to better conversions.
Adapting to tech advances
Although not all iGaming sites change their design because of that, some have to do it in order to keep up with the tech advances. This usually happens when the brand is old and is not using any of the new tech.
Speaking of technology, there are all kinds of elements that companies can focus on. Right now, a lot of iGaming sites are trying to add AI in different areas of their day-to-day operations, so they often have to change something in their design to do that. For example, it is very common to find AI in the various security elements.
In some instances, sites can also focus on cross-platform compatibility. This usually happens when the site decides to offer a mobile app or a website.
Legal Requirements
Considering that the iGaming industry is highly regulated, it is no surprise that sites often have to adapt to the situation. Many sites are legally required to change some of their design elements when new gambling laws are passed.
There are many examples of how legal changes can affect the design of a given site. For example, a lot of companies had to make changes related to responsible gambling. Nowadays, most gambling regulators demand sites add a responsible gambling category on their home page.
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